--- title: "Multi-Unit Franchisee Insight - Growth & Vision - Part 2" url: https://burnaze.com/article/40e7e73a-d5a0-4e05-b77d-2216633c31f1 source: "Franchising.com" original_url: https://www.franchising.com/articles/multiunit_franchisee_insight__growth__vision__part_2.html author: "Multi-Unit Franchisee" category: "Franchisors" industry: "Franchise Industry" segment: "Franchisors" topics: ["Development & multi-unit"] published: 2020-02-03T09:00:00.000Z modified: 2026-11-01T04:09:30.063Z image: https://imgs.franchising.com/art/articles/5106_plate.jpg --- # Multi-Unit Franchisee Insight - Growth & Vision - Part 2 **TL;DR:** Multi-unit franchisees share their insights on growth and vision, highlighting key metrics and future goals in interviews with Multi-Unit Franchisee magazine. They discuss how they measure growth and their vision for the next 5-10 years. *By Multi-Unit Franchisee, originally published in Franchising.com on 2020-02-03. [Read the original](https://www.franchising.com/articles/multiunit_franchisee_insight__growth__vision__part_2.html).* ## Story We talk to successful multi-unit operators regularly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees. **How do you measure your growth?** We track open locations and generated gross revenue by location, region, and brand. **Vision meter: Where do you want to be in 5 years? 10 years?** In 5 years, we will have a software company that has become a true disrupter in the marketplace, generating substantial sales. In 10 years, we will have invested in new software and franchise opportunities as our current agreements begin to reach their end. ***JD Busch**, multi-unit franchisee of Amazing Lash Studio and Massage Heights* **How do you measure your growth?** Three things: the growth of our people, same store sales and additional acquisitions, and community impact. We see ourselves not only as a business in the community, we want to be a stakeholder in the community. Every year we look for an increase in our community impact. **Vision meter: Where do you want to be in 5 years? 10 years? ** In 5 years, 15 locations. We also want to increase our corporate and mid-management staff at headquarters to support growth. In 10 years, double our size and continue to take advantage of new opportunities. ***Paul Booth**, Jr., multi-unit franchisee of McDonald's* **How do you measure your growth?** The quality of our growth has always been our barometer. We have never set out to achieve a revenue number or a specific unit count. We want to create value for our shareholders, and help our teams to find professional and financial success. **Vision meter: Where do you want to be in 5 years? 10 years?** I'm hopeful that 5 to 10 years from now we will have invited a significantly higher number of management team members into our equity partnership, created life-changing outcomes for dozens more, and that our continued growth will still be providing professional and financial upside for people at rates they cannot find anywhere else. ## Entities - Franchising.com (publication) - Franchise Industry (sector) - McDonald's (company) - growth strategy (topic) - Multi-Unit Franchisee (person) - multi-unit franchisees (topic) - Amazing Lash Studio (company) - Massage Heights (company) - vision and goals (topic) --- Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/multiunit_franchisee_insight__growth__vision__part_2.html). Summarized by Burnaze (https://burnaze.com/article/40e7e73a-d5a0-4e05-b77d-2216633c31f1).