---
title: "Social Geek Radio: How to Use Instagram Stories for Business"
url: https://burnaze.com/article/410030e9-07e4-4e80-bb67-6d9a9201152f
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-how-to-use-instagram-stories-for-business-5622
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
published: 2016-08-26T15:10:00.000Z
modified: 2026-11-01T03:11:25.042Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: How to Use Instagram Stories for Business

**TL;DR:** Sue B. Zimmerman shares her Instagram Stories content strategy on the Social Geek Radio podcast. Instagram recently rolled out its Stories feature, similar to Snapchat's video format.

*originally published in 1851 Franchise on 2016-08-26. [Read the original](https://1851franchise.com/social-geek-radio-how-to-use-instagram-stories-for-business-5622).*

## Story

It’s no secret that Instagram and Snapchat are competing for users. The Facebook-owned photo sharing app recently rolled out its “Stories” feature, copying Snapchat’s video format.

That’s why Sue B. Zimmerman, also known as “The Instagram Expert,” joined Social Geek Radio hosts Deb Evans and Jack Monson on this week’s podcast. She shares how she created a content visual strategy that enhances Instagram feeds through Stories, and explains the differences between the new tool and Snapchat.

Beyond exploring the benefits of Instagram Stories, the podcast discusses how to turn a personal Instagram profile into a professional one, and where advertising should come into play.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Facebook (company)
- Instagram (company)
- Milwaukee (location)
- social media marketing (topic)
- Snapchat (company)
- Jack Monson (person)
- content strategy (topic)
- instagram stories (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-how-to-use-instagram-stories-for-business-5622). Summarized by Burnaze (https://burnaze.com/article/410030e9-07e4-4e80-bb67-6d9a9201152f).