---
title: "Twin Peaks to propel international expansion with Mexico City opening"
url: https://burnaze.com/article/413a5b71-07d7-47e5-8741-277f19756dde
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/twin-peaks-to-propel-international-expansion-with-mexico-city-opening
author: "Kieran M"
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Development & multi-unit"]
published: 2020-08-25T09:10:00.000Z
modified: 2026-10-31T16:48:25.686Z
image: https://images.unsplash.com/photo-1542744095-291d1f67b221?w=1600&q=80&auto=format&fit=crop
---

# Twin Peaks to propel international expansion with Mexico City opening

**TL;DR:** Twin Peaks is expanding internationally with its first Latin American location in Mexico City and plans to open nearly 100 units in the next 18-24 months. The sports bar franchise has launched a franchise incentive program to promote additional development.

*By Kieran M, originally published in Global Franchise on 2020-08-25. [Read the original](https://www.global-franchise.com/news/twin-peaks-to-propel-international-expansion-with-mexico-city-opening).*

## Story

**The sports bar franchise is doubling-down on aggressive growth with a host of incentives and development drives.**

Despite the pressures of a global pandemic, sports bar franchise Twin Peaks is continuing to expand in to untapped markets with the upcoming opening of its first Latin American location in Mexico City.

To date, Twin Peaks currently operates 78 locations across 24 states in the U.S., and is now focusing on international growth to introduce the American brand to even more customers and sports fans. In fact, across the next 18-24 months, Twin Peaks plans to open stores throughout Arizona, Florida, Kentucky, Mexico, Michigan, North Dakota, Ohio, South Dakota, Tennessee, and Texas, bringing the brand’s portfolio to nearly 100 units.

“We have our foot on the gas, and we are not letting up anytime soon,” said Twin Peaks CEO, Joe Hummel. “Twin Peaks is on track for substantial expansion in 2020, with most of that slated growth being done by existing franchisees.”

To promote additional franchise development, Twin Peaks also recently launched its first franchise incentive program. The new program waives franchise royalties for both new and existing franchisees during the first year of opening a new Twin Peaks restaurant, and is available to all qualified developers that meet Twin Peaks’ criteria at the time of executing an area development agreement.

“Our new franchise incentive program, coupled with the expansive white space for the Twin Peaks brand, make 2020 the perfect time for new developers to join the Twin Peaks family and become a part of our record-breaking growth,” said Hummel.

## Entities

- Restaurants (sector)
- franchise development (topic)
- Global Franchise (publication)
- international expansion (topic)
- Multi-Unit (company)
- Kieran M (person)
- Twin Peaks (company)
- Joe Hummel (person)
- incentive program (topic)
- Mexico City (location)

---
Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/twin-peaks-to-propel-international-expansion-with-mexico-city-opening). Summarized by Burnaze (https://burnaze.com/article/413a5b71-07d7-47e5-8741-277f19756dde).