---
title: "Adweek: Digital Advertising Hits $17.6 Billion in Q3"
url: https://burnaze.com/article/419adb97-26f4-4baf-b6d8-abcdc5bbd60a
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-digital-advertising-hits-176-billion-in-q3-8909
category: "Finance"
topics: ["Finance & M&A","Technology","Marketing"]
published: 2016-12-29T16:11:01.000Z
modified: 2026-11-01T04:12:28.689Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/49d6a23403172f605201fe1c4f4298732856.jpg
---

# Adweek: Digital Advertising Hits $17.6 Billion in Q3

**TL;DR:** Marketers spent $17.6 billion on digital advertising in Q3, a 20% increase year over year. Brands are expected to spend more on digital marketing this year than they did in 2015.

*originally published in 1851 Franchise on 2016-12-29. [Read the original](https://1851franchise.com/adweek-digital-advertising-hits-176-billion-in-q3-8909).*

## Story

Adweek notes that marketers spent 20 percent more year over year on digital advertising in the third quarter of 2016. That brings spending to a total of $17.6 billion, bringing the year’s total so far to $50 billion. At that pace, brands are expected to spend more on digital marketing this year than they did in 2015—last year’s total reached 59.6 billion.

Heading into the new year, brands are expected to spend even more on digital marketing campaigns. Between the industry’s consistent growth over the past decade and the increasing popularity of mobile-friendly platforms, the spending total will likely keep climbing.

## Entities

- 1851 Franchise (publication)
- General (sector)
- digital advertising (topic)
- year-over-year growth (topic)
- marketing spending (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/adweek-digital-advertising-hits-176-billion-in-q3-8909). Summarized by Burnaze (https://burnaze.com/article/419adb97-26f4-4baf-b6d8-abcdc5bbd60a).