---
title: "Pieology “Serving Individuality” is Growing in Idaho"
url: https://burnaze.com/article/41d66d59-e81d-40bd-b6cf-a802a7d8e81c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210810_pieology_serving_individuality_is_growing_in_idaho.html
category: "Restaurants"
industry: "Restaurants"
published: 2021-08-10T12:00:00.000Z
modified: 2026-11-01T22:33:13.294Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Pieology “Serving Individuality” is Growing in Idaho

**TL;DR:** Pieology has signed a development rights agreement with Crash-Coyote, LLC to open 5 locations in Idaho. The agreement is part of Pieology's expansion efforts, focusing on high-quality ingredients and custom-made pizzas.

*originally published in Franchising.com on 2021-08-10. [Read the original](https://www.franchising.com/news/20210810_pieology_serving_individuality_is_growing_in_idaho.html).*

## Story

An Idaho company is the latest to sign a development rights agreement with Pieology, another step forward toward spreading its popular brand of fast-casual pizza. Pieology specializes in custom-made pizza focusing on high-quality ingredients, salads, beverages, sides, and sweets, and is a favorite for fans who like to personalize their own pizza.

Rob & Laurie Wylie and Michael Gordon of Crash-Coyote, LLC, have signed an agreement to open 5 locations in the State of Idaho.

Laurie Wylie, the president of Crash-Coyote LLC, has been in the food industry all her life. Her family is in the catering business, and she worked with her sister who was an owner of an ice cream shop.

“I worked at Pieology Chino Hills and fell in love with the concept,” says Wylie. “We left California and moved to Idaho, and wanted to pursue Pieology as a franchisee.”

Both Rob and Michael are Vice Presidents of Crash-Coyote, LLC and will be part of the day-to-day operations with Laurie.

“We are excited to have Crash Coyote as part of our family,” says Ramzi Daklouche, Chief Growth Officer of Pieology. “Having Laurie previously as a Pieology employee and now an owner says a lot about this company and we hope this can inspire like-minded team members to someday become entrepreneurs with our brand as well.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise agreement (topic)
- location growth (topic)
- Idaho (location)
- Pieology Pizza (company)
- fast casual pizza (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210810_pieology_serving_individuality_is_growing_in_idaho.html). Summarized by Burnaze (https://burnaze.com/article/41d66d59-e81d-40bd-b6cf-a802a7d8e81c).