--- title: "Why United Water Restoration Group Has Its Sights Set on California for Franchise Development" url: https://burnaze.com/article/420bad65-b03b-405f-9f7f-0cfec37086e8 source: "1851 Franchise" original_url: https://1851franchise.com/unitedwaterrestoration/why-united-water-restoration-group-has-its-sights-set-on-california-for-franchise-development-2721457 category: "Restoration" industry: "Home Services" segment: "Restoration" topics: ["Development & multi-unit"] published: 2023-03-10T20:15:00.000Z modified: 2026-11-01T22:33:44.151Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f47a92c7da6b5a98136c451e5791797a3645.jpg --- # Why United Water Restoration Group Has Its Sights Set on California for Franchise Development **TL;DR:** United Water Restoration Group targets California for franchise development with 45 opportunities. The brand has identified California as its next target market for growth due to high demand and a franchisee in the southern portion of the state already seeing success. *originally published in 1851 Franchise on 2023-03-10. [Read the original](https://1851franchise.com/unitedwaterrestoration/why-united-water-restoration-group-has-its-sights-set-on-california-for-franchise-development-2721457).* ## Key facts - UWRG has 86 territories - California is a high-risk state for natural disasters - The global disaster restoration services market is projected to be valued at $41.2 billion in 2023 ## Story United Water Restoration Group (UWRG), the 86-territory franchise brand that provides premier restoration and reconstruction services, has remained a dominant force in the industry for nearly 15 years, while also delivering a best-in-class customer experience around the United States. Now, it has identified its next target market for growth: California. Currently, the UWRG has a franchisee in the southern portion of the state who is already seeing great success due to factors such as demand, population density, and affluence in the market. With that, California is wide open for new Franchise Owners and the brand is looking to add around 45 to 50 in the near future in Los Angeles, San Diego, San Jose, San Francisco, and Sacramento. “When I worked in restoration previously, California was a very busy market,” said Bob Moore, Vice President of Development & Operations at UWRF. “Due to earthquakes, wildfires, flooding, and other natural disasters, there tends to be a lot of pipe bursts and need for our services. Plumbing quality seemed to be an issue with a lot of the builders, so we were dealing with a lot of busted pipes and leaks inside the homes. We were pretty busy.” ## Market demand Every city in the U.S. experiences water, fire, mold, or structural damage, so UWRG Franchise Owners can thrive anywhere. In fact, the global disaster restoration services market is projected to be valued at $41.2 billion in 2023, with around 14,000 people in the U.S. being affected by water damage daily, per the Insurance Information Institute. In California, the risk of natural disasters tends to be higher than in many other states. The Federal Emergency Management Agency places California in the “very high risk” category for earthquakes, while unpredictable wind conditions can combine with dense brush and dry hillsides to create dangerous wildfire conditions. ## Service offerings In addition to water damage mitigation, the 24/7, full-service restoration company also specializes in mold remediation, fire and smoke damage restoration, reconstruction, sewage, flood, and disaster response. And with help available 24/7, 365 days a year, a customer-first mentality is what continues to set the operator apart. “We’re a small brand, and we focus a lot on the culture of our company,” said Moore. “And we encourage our franchisees to do the same. Our team spends a lot of time coaching the franchisees on building a strong team of people who understand how to take care of the home or business owner in distress and do quality work. The combination of the quality of work we do and the desire to build long-lasting relationships, not transactional relationships, really makes us different from other brands on the market.” Franchise Owners do not necessarily need experience in restoration or have a home-services background, but ideally have experience in sales, management, business development, or leadership. Most importantly, it's someone who is interested in helping and serving others, motivated, and not afraid of hard work. “Our business can be hard at times and stressful,” noted Moore. “For example, many of our franchisees have been working since Christmas because of all the freezing temperatures, especially in the South. Many of our franchisees have been working seven days a week because of the backlog of work that's available. If you have someone who loves serving and helping people, that can be very rewarding, and you can earn a nice living doing so.” ## Franchise opportunities Ownership is also a great opportunity for those in the remodeling or construction business. Adding a UWRG franchise can help even out a potential downturn in the event of an economic crisis while getting into the recession-resistant restoration industry will allow teams to keep busy even when other home services businesses are losing out. “We offer simple models that allow a franchisee to really understand what levers they need to pull in their business,” said Moore. “In a restoration business, it's very easy to get overwhelmed, and you can be pulled in a lot of different directions. But at UWRG, Franchise Owners can expect plenty of support and guidance along the way.” The premier provider of restoration and reconstruction services sees opportunities for at least 45 franchise owners in the Golden State. ## Entities - 1851 Franchise (publication) - Home Services (sector) - franchise development (topic) - franchise opportunities (topic) - California (location) - restoration services (topic) - United Water Restoration Group (company) - california expansion (topic) - Bob Moore (person) - disaster response (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/unitedwaterrestoration/why-united-water-restoration-group-has-its-sights-set-on-california-for-franchise-development-2721457). Summarized by Burnaze (https://burnaze.com/article/420bad65-b03b-405f-9f7f-0cfec37086e8).