---
title: "U.S. Pizza brands want slice of Russian hinterland"
url: https://burnaze.com/article/42716f40-d97a-434c-b930-b54f53aca5ad
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/u-s-pizza-brands-want-slice-of-russian-hinterland
author: "Global Franchise Team"
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2017-08-07T09:04:00.000Z
modified: 2026-11-01T22:32:58.457Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# U.S. Pizza brands want slice of Russian hinterland

**TL;DR:** International pizza brands Papa John's and Domino's are expanding into regions of Russia beyond Moscow. Papa John's and Domino's are looking to open new stores in small towns and unserved areas.

*By Global Franchise Team, originally published in Global Franchise on 2017-08-07. [Read the original](https://www.global-franchise.com/news/u-s-pizza-brands-want-slice-of-russian-hinterland).*

## Story

International pizza brands Papa John’s and Domino’s are looking to invade regions of Russia hitherto unserved by big chain franchises. Online card payments and improved brand recognition have persuaded brands such as these to expand beyond the known markets in Moscow, where Western franchises have established a strong foothold. DP Eurasia, Domino’s Pizza’s Russian franchisee, believes that such expansion will work.

DP Eurasia’s head of Russian development Elena Ivanova said “The company has done its own research and realised that there’s almost no quality pizza in the regions, which gives us enormous ground for development.”

Despite Domino’s being Russia’s third-largest pizza chain last year, its market share was less than 2 percent, recorded Euromonitor International. Christopher Wynne, the chief executive of Papa John’s franchisee, told Reuters “We still see potential in Moscow. I think we could open a further 40-50 stores there, but we are also embarking on an aggressive expansion to small towns.”

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- Domino's (company)
- Papa Johns (company)
- franchise investment (topic)
- James Fell (person)
- Reuters (company)
- Russia (location)
- pizza chains (topic)
- Moscow (location)
- russian market (topic)

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Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/u-s-pizza-brands-want-slice-of-russian-hinterland). Summarized by Burnaze (https://burnaze.com/article/42716f40-d97a-434c-b930-b54f53aca5ad).