---
title: "Consumer Marketing News, Views, and Reviews: February 2023"
url: https://burnaze.com/article/428b9e98-3346-473a-9fe5-7692bb612107
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_february_2023.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2023-02-14T08:00:00.000Z
modified: 2026-10-31T20:34:29.469Z
image: https://imgs.franchising.com/art/articles/7392_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: February 2023

**TL;DR:** The February 2023 Franchise Marketing & Leadership Report covers predictions, trends, and studies for franchise consumer marketing leaders. The report discusses various topics, including franchise marketing trends, consumer behavior, and data privacy.

*By Eddy Goldberg, originally published in Franchising.com on 2023-02-14. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_february_2023.html).*

## Story

Welcome to February’s Franchise Marketing & Leadership Report! Predictions for franchise marketing in a tumultuous global economy are literally all over the map. Regardless, you can only manage what goes on inside your four walls… or in your fleet of trucks.

So if you have news items, trends, reports, or studies you think will be useful to franchise consumer marketing leaders looking to navigate the new year, please forward them our way! And now, the news… Why the Fractional CMO Position Seems To Be Catching On CMOs Are Clinging to Their Budgets—But Only Just How Marketers Are Rebalancing Ad Spend Budgets in 2023 2023’s Top 5 Franchise Digital Marketing Trends (Report) Chili’s Closes Test Delivery-Focused Store After 2 Months Why Marketers Must Be Leaders in Data Privacy and Transparency Tim Hortons Gets Off Easy for “Mass Invasion” of User Privacy in Canada Some Countries Are Outlawing After-Work Phone Calls and Emails How Retailers Can Capitalize on the 5 Types of Shoppers How Inflation Is Affecting Gen Z’s Restaurant Use Why the Metaverse Will Matter for Customer Experience The Definitive Guide to Paid Social Management for Franchise Marketers (Report) Why Instagram and Facebook Are the Most Preferred Channels for Advertising in 2023 Judge Sides with FTC in Battle Over Fake Reviews at Roomster India Releases New Guidance for Social Media Influencers Is Starbucks’ Rewards Program Modeling Itself After Platinum Credit Cards? Amazon Content Spending Soared 28% in 2022, to $16.

Marketing Byte: Tracking Online Reputation

Pathway Session: Omnichannel Success Starts With Customer Needs

Why Smaller Franchise Formats Are Becoming a Bigger Multi-Unit Advantage

A Franchise Rebrand Should Reflect Changing Customer Expectations

Keynote: Hyperlocal Intelligence Starts With Better Data

Pathway Session: Rethinking the Modern Marketing Organization

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Multi-Unit (company)
- Starbucks (company)
- Eddy Goldberg (person)
- Amazon (company)
- franchise marketing (topic)
- Gen Z (person)
- Federal Trade Commission (regulator)
- Chili's (company)
- Tim Hortons (company)
- consumer behavior (topic)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_february_2023.html). Summarized by Burnaze (https://burnaze.com/article/428b9e98-3346-473a-9fe5-7692bb612107).