---
title: "Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts"
url: https://burnaze.com/article/42e9f83e-239d-460f-9d06-938b9e62674f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240812_melt_happens_baskinrobbins_launches_melt_insurance_to_treat_guests_to_a_fre.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2024-08-12T12:00:00.000Z
modified: 2026-11-01T22:32:39.492Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Melt Happens! Baskin-Robbins Launches “Melt Insurance” to Treat Guests to a Free Baskin-Robbins Scoop if Your Ice Cream Melts

**TL;DR:** Baskin-Robbins is launching a one-day promotion called 'Melt Insurance' on August 14, 2024, which offers a free single scoop of ice cream to guests if their ice cream melts. The promotion is available through the Baskin-Robbins app with the promo code MELT.

*originally published in Franchising.com on 2024-08-12. [Read the original](https://www.franchising.com/news/20240812_melt_happens_baskinrobbins_launches_melt_insurance_to_treat_guests_to_a_fre.html).*

## Story

CANTON, Mass. - As temperatures soar and summer reaches its peak, nothing is worse than watching your beloved ice cream melt away as you hope to cool down from the heat. Baskin-Robbins®, the renowned ice cream brand, wants to make sure ice cream lovers stay cool and satisfied. That is why on Wednesday, Aug. 14, 2024, the brand is rolling out "Melt Insurance," a one-day promotion designed to turn the heat into a sweet treat.

Understanding that melt happens, Baskin-Robbins is inviting guests to enjoy a f**ree single scoop** of ice cream if theirs melts on that day – no matter where it’s from. Here’s how it works: simply **download and create an account in the BR Ap**p, add a single scoop to your cart for pickup at your local shop, and apply the **promo code MELT** at checkout. Whether your ice cream has succumbed to the summer heat or not, Baskin-Robbins is here to prevent a complete meltdown with this refreshing offer.

"With Melt Insurance, we're beating one of the hottest summers on record in the coolest way possible," said Jerid Grandinetti, Vice President of Marketing & Culinary at Baskin-Robbins. "We want our customers to indulge in their favorite flavors without worry, knowing that even if their ice cream melts away, a delightful scoop is just a few taps away in the BR App."

The process is simple and hassle-free: after applying the promo code, customers can pick up their free single scoop in as little as 15 minutes from their nearest participating Baskin-Robbins shop. No proof of melt is required - just a desire for a deliciously cold treat.

Don’t miss out on this exclusive opportunity to beat the heat with Baskin-Robbins on Aug. 14. To learn more about Baskin-Robbins’ premium ice cream flavors and frozen desserts, visit www. BaskinRobbins.com or follow along on Instagram, TikTok, Twitter and Facebook. Download the BR App here.

Offer valid on BR App and online orders only at participating U.S. Baskin-Robbins locations on purchase of Single Scoop. Valid on 8/14/2024 only. Exclusions, terms & conditions apply. ©2024 BR IP Holder LLC.

Baskin-Robbins, founded in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,700 retail shops in 33 global markets. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit BaskinRobbins.com  and InspireBrands.com.

## Entities

- Franchising.com (publication)
- QSR (sector)
- Inspire Brands (company)
- Baskin-Robbins (company)
- summer promotion (topic)
- ice cream promotion (topic)
- Jerid Grandinetti (person)
- melt insurance (topic)
- free scoop offer (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240812_melt_happens_baskinrobbins_launches_melt_insurance_to_treat_guests_to_a_fre.html). Summarized by Burnaze (https://burnaze.com/article/42e9f83e-239d-460f-9d06-938b9e62674f).