---
title: "How Wild Birds Unlimited Is Spreading the Joy Safely for the 2020 Holiday Season"
url: https://burnaze.com/article/431c2ad3-f452-46bf-9a73-e6d3ef0e421c
source: "1851 Franchise"
original_url: https://1851franchise.com/how-wild-birds-unlimited-is-spreading-the-joy-safely-for-the-2020-holiday-season-2714539
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2020-12-18T17:12:19.000Z
modified: 2026-11-01T02:25:47.583Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ba602cd069a9ff9520d01ced1d38e58a4820.jpg
---

# How Wild Birds Unlimited Is Spreading the Joy Safely for the 2020 Holiday Season

**TL;DR:** Wild Birds Unlimited offers holiday shopping options through its e-commerce platform, MyWBU.

*originally published in 1851 Franchise on 2020-12-18. [Read the original](https://1851franchise.com/how-wild-birds-unlimited-is-spreading-the-joy-safely-for-the-2020-holiday-season-2714539).*

## Story

So you waited until the last minute to do your holiday shopping, and now you have no idea what to get your loved ones. Never fear, because Wild Birds Unlimited, the backyard bird-feeding specialty store franchise, is here.

Of course, the 2020 holiday season isn’t going to be like every other year. More and more Wild Birds Unlimited locations have been adopting the brand’s proprietary e-commerce platform, MyWBU, to ensure that customers have a safe way to shop heading into the holiday. Items are subject to availability, so make sure to check your local store.

“There are a lot of different holiday offerings that we are bringing to stores this year, both virtually and in-person,” said Bo Lowery, director of marketing for Wild Birds Unlimited. “One of the newer products is our Share the Joy Boxes. These are combination boxes that feature the very best of our products. They are easy to use for yourself or for gifting to loved ones. We also have several seasonal boxes that feature samples of bird-feeding products, such as the Share the Joy Winter Bird Food Sampler Box.”

Know someone who’s already a pro at bird feeding? Chances are, they’ll appreciate a Wild Birds Unlimited gift card or a Daily Savings Club membership. Sales associates can also help suggest ideas for that specific person. Is there a novice bird feeder in your life? If so, they may benefit from some of the bird feeding basics. Seed cylinders and seed cylinder feeders allow a birdwatching newbie to get into the hobby with very little fuss.

Seed cylinder characters, which consist of tightly packed, bird-friendly ingredients that are molded into whimsical creatures, are a popular holiday gift item, Amy Moore, vice president of retail concepts said. Fan favorites include Preston the Penguin, Buttons the Snowman, Rascal the Raccoon and Hoot the Owl. Seed characters keep birds at the feeder a little longer because birds have to work to remove the seeds, nuts and more — adding a few extra moments of enjoyment for avid birdwatchers.

According to Lowery, Wild Birds Unlimited is also hoping to focus on community involvement and spreading the joy of birds during this uncertain time. Many of the individual Wild Birds Unlimited stores are offering at-home holiday activities that are fun for the whole family, where customers can decorate Christmas trees for the birds, make their own ornaments and more.

“As far as activities, we also have 18 episodes of our new brand podcast, Nature Centered,” said Moore. “Each one of those episodes features a great educational message, fun facts about birds and also shares a good activity that the family can do.”

With Wild Birds Unlimited, customers can bring a little extra joy to their favorite bird-watcher — and the birds in their yard — this holiday season.

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Originally reported by 1851 Franchise (https://1851franchise.com/how-wild-birds-unlimited-is-spreading-the-joy-safely-for-the-2020-holiday-season-2714539). Summarized by Burnaze (https://burnaze.com/article/431c2ad3-f452-46bf-9a73-e6d3ef0e421c).