---
title: "Togo's Celebrates 50th Anniversary With Incentives for Customers and Franchisees"
url: https://burnaze.com/article/43262e53-135a-44ef-90e7-bd0cdac71818
source: "1851 Franchise"
original_url: https://1851franchise.com/togos-celebrates-50th-anniversary-with-incentives-for-customers-and-franchisees-2715479
category: "Restaurants"
industry: "Restaurants"
published: 2021-04-14T18:13:43.000Z
modified: 2026-11-01T01:40:57.515Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/684eeecaaa7e2885101914e0384303ac471.jpg
---

# Togo's Celebrates 50th Anniversary With Incentives for Customers and Franchisees

**TL;DR:** Togo's is celebrating its 50th anniversary with incentives for customers and franchisees, including a Development Incentive Program with a 50% savings on the initial franchise fee. The program is offered to a limited number of qualified candidates who enter a single- or multi-unit agreement as a Togo's franchisee.

*originally published in 1851 Franchise on 2021-04-14. [Read the original](https://1851franchise.com/togos-celebrates-50th-anniversary-with-incentives-for-customers-and-franchisees-2715479).*

## Story

“We’re excited to be able to give something back to our many loyal customers,” said Togo’s CEO Glenn Lunde . “If it weren’t for them, we wouldn’t be celebrating 50 years of success.”

In honor of its 50th anniversary, Togo’s isn’t just giving back to its customers. Both aspiring and existing franchise owners will also have the opportunity to cash in on Togo’s new Development Incentive Program, which includes a 50% savings on the initial franchise fee plus 50% off the first year of royalties.

The program will be offered to a limited number of qualified candidates who enter a single- or multi-unit agreement as a Togo’s franchisee. With nearly 200 locations open and under development, Togo’s offers entrepreneurs the opportunity to own, build and grow their own businesses with the backing of a proven concept and business model.

Togo’s sandwiches are made with only the highest-quality ingredients, including fresh artisan breads, hand-sliced premium pastrami, turkey and roast beef, as well as Hass avocados hand-mashed in-house daily.

Since its founding, Togo’s has continued to raise the bar in the sandwich segment of the restaurant industry. In 1973, Togo’s introduced turkey and avocado sandwiches and was the first store to popularize the winning combination. In 1978, Togo’s coined the phrase “fast service, not fast food,” and in 1982, the brand opened more than 70 new locations throughout California. In 1994, Togo’s ranked in the top 200 chains in the U.S. for foodservice sales and by 2001, the franchise was operating hundreds of locations with more than 25 sandwiches on the menu.

The current initial investment for a Togo’s franchise ranges from $216,100 to $443,700, which includes a $15,000 to $30,000 franchise fee.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- anniversary celebration (topic)
- TOGO'S (company)
- franchise incentives (topic)
- Glenn Lunde (person)
- development program (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/togos-celebrates-50th-anniversary-with-incentives-for-customers-and-franchisees-2715479). Summarized by Burnaze (https://burnaze.com/article/43262e53-135a-44ef-90e7-bd0cdac71818).