--- title: "Why Threshold Brands Is Focusing on Mobile Brands" url: https://burnaze.com/article/439aacbc-b320-47cc-bac1-c8db59165f94 source: "1851 Franchise" original_url: https://1851franchise.com/why-threshold-brands-is-focusing-on-mobile-brands-2719208 category: "Home Services" industry: "Home Services" published: 2022-07-25T21:16:00.000Z modified: 2026-11-01T02:10:15.665Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e994709b96ecf670f45391ff13e418fe1384.jpg --- # Why Threshold Brands Is Focusing on Mobile Brands **TL;DR:** Threshold Brands, a 500-plus unit multi-brand home services franchisor, focuses on mobile brands to reduce costs and increase accessibility for prospective franchisees. The company's mobile brands, such as Men In Kilts and Heating + Air Paramedics, have lower initial investments and can start serving customers in as little as three months. *originally published in 1851 Franchise on 2022-07-25. [Read the original](https://1851franchise.com/why-threshold-brands-is-focusing-on-mobile-brands-2719208).* ## Key facts - Threshold Brands backs 500+ unit multi-brand home services - Mobile brands save on rental costs and initial investments - Franchisees can start serving customers in as little as three months ## Story Threshold Brands, the 500-plus unit multi-brand home services franchisor, backs multiple franchise brands that are highly, or even fully, mobile. “In the home services industry, franchisees are typically bringing their services directly to the homeowner,” explained R. Scott Sutton, chief growth officer of Threshold Brands. “This allows the businesses to operate on a highly mobile level, avoiding the costs and upkeep of brick-and-mortar retail spaces. As Threshold Brands acquires additional mobile brands, we will be able to make the booming home services market even more accessible to prospective franchisees.” The mobile nature of many home services brands makes staffing and stocking a retail space optional, if not entirely unnecessary. ## Mobile brand benefits For example, Threshold Brands’ Men In Kilts exterior cleaning franchise requires power washing equipment and a form of transport, but there is no need for an expansive office space or retail products. This leaves the brand’s initial investment between $157,290 and $191,950, with $14,000 dedicated to equipment and as little as $1,275 required for real estate. Further, franchisees will save on month-to-month rental costs. According to Statista, the month-to-month rent on retail spaces has been steadily climbing for the last decade. While the monthly financial requirements of a brick-and-mortar retail space can be demanding, establishing that space is often one of the main contributors to a high barrier of entry. One of the most expensive portions of establishing a franchise location can be the buildout process. Some franchisees quickly exceed $500,000 or even $1 million in costs related to construction, furniture, equipment and associated architectural, zoning and contractor fees. ## Lower investment costs Heating + Air Paramedics, a Threshold-backed HVAC concept, does not require a storefront, keeping the initial investment relatively low, ranging from $105,250 to $205,800, and allowing new franchisees to direct those funds toward training, marketing materials, and other business development efforts. In the absence of a mandated retail space, the onboarding process is streamlined; some franchisees can begin serving customers as little as three months after signing. With the ability to jumpstart the business sooner, owners can build a strong network of customers more quickly and see a faster return on their investment. ## Flexible business model Rather than being committed to sitting in an office for eight or more hours every day, franchisees with mobile businesses can work when and where they please. MaidPro, a Threshold-backed home cleaning service, is marketed as a great business option for entrepreneurs who want to work a flexible schedule while maintaining a work-life balance that allows time for other personal ventures and family time. Many mobile businesses have access to a larger territory and number of clients due to their ability to travel to customers rather than rely on them to make a trip to a retail location. Further, while many mobile services primarily require equipment, any other inventory needs often consist of a small number of non-perishable products. This, inherently, reduces the time and immediacy needed to deal with any stocking concerns compared to a food services business, for example, that would require nearly consistent, timely inventory attention. ## Entities - 1851 Franchise (publication) - Home Services (sector) - home services (topic) - franchise investment (topic) - Threshold Brands (company) - MaidPro (company) - Men In Kilts (company) - Heating + Air Paramedics (company) - Statista (company) - R. Scott Sutton (person) - flexible business model (topic) - Threshold Brands acquisition of MaidPro (deal) --- Originally reported by 1851 Franchise (https://1851franchise.com/why-threshold-brands-is-focusing-on-mobile-brands-2719208). Summarized by Burnaze (https://burnaze.com/article/439aacbc-b320-47cc-bac1-c8db59165f94).