---
title: "AdAge: McDonald’s Launches Video Campaign for Drive-Thru Services During Coronavirus Closures"
url: https://burnaze.com/article/439be0b1-84c7-4a2f-941b-192426df1165
source: "1851 Franchise"
original_url: https://1851franchise.com/adage-mcdonalds-launches-video-campaign-for-drive-thru-services-during-coronavirus-closures-2712633
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Marketing","Operations"]
published: 2020-03-26T14:09:18.000Z
modified: 2026-11-01T02:27:53.468Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2F6f1487bf192fc34e0bc8f916a352b6828199.png&w=3840&q=75
---

# AdAge: McDonald’s Launches Video Campaign for Drive-Thru Services During Coronavirus Closures

**TL;DR:** McDonald's has launched a marketing campaign to emphasize its drive-thru option during the COVID-19 pandemic. The campaign aims to reassure customers that McDonald's will continue to serve them safely.

*originally published in 1851 Franchise on 2020-03-26. [Read the original](https://1851franchise.com/adage-mcdonalds-launches-video-campaign-for-drive-thru-services-during-coronavirus-closures-2712633).*

## Story

**Many cities across the U.S. have ordered restaurants to close their doors to dine-in guests. As a result, many brands are relying on drive-thrus, delivery and curbside pickup options to stay alive during the Coronavirus pandemic.** **According to AdAge****, McDonald’s has launched a marketing campaign to emphasize their drive-thru option.**

**"In the midst of this crisis, it was clear that we needed to stay open and continue safely serving our customers," Jennifer Healan, VP of U.S. Marketing for McDonald’s said in a statement. "Across America, McDonald’s is a big part of local communities. So we wanted to create work that reassured people that, no matter what, McDonald’s will still be there to take their orders."**

**The campaign, by Wiedman & Kennedy New York, relies on the brand’s iconic gold and red color scheme and font, emphasizing a sense of normalcy, even as some of the particulars of being a McDonald’s customer have changed.**

> **The wording that changes throughout the videos includes suggestions of popular items such as the Egg McMuffin, McNuggets and Big Mac. “Or some fries right now, because why not?” as one of the spots promoting drive-thru reads.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- marketing campaign (topic)
- coronavirus pandemic (topic)
- drive-thru services (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/adage-mcdonalds-launches-video-campaign-for-drive-thru-services-during-coronavirus-closures-2712633). Summarized by Burnaze (https://burnaze.com/article/439be0b1-84c7-4a2f-941b-192426df1165).