---
title: "Lemonade Celebrates Toluca Lake Grand Re-Opening with New Prototype"
url: https://burnaze.com/article/43ac6547-1a45-4721-8596-fbefd832516a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211104_lemonade_celebrates_toluca_lake_grand_reopening_with_new_prototype.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit","Operations"]
published: 2021-11-04T12:00:00.000Z
modified: 2026-11-01T02:11:14.756Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Lemonade Celebrates Toluca Lake Grand Re-Opening with New Prototype

**TL;DR:** Lemonade, a California-based fast casual brand, has remodeled its Toluca Lake location and launched a new prototype to improve back-of-house efficiencies and unit economics. The new design features digital drink menus, organic materials, and a focus on local roots and real ingredients.

*originally published in Franchising.com on 2021-11-04. [Read the original](https://www.franchising.com/news/20211104_lemonade_celebrates_toluca_lake_grand_reopening_with_new_prototype.html).*

## Story

The remodel will streamline back-of-house efficiencies which ultimately drive an improved labor model and overall unit economics. The evolved design better aligns with the sophisticated lifestyle and eating habits of the modern guest, producing a better guest experience. The Lemonade brand believes in sourcing close to home - from vendor partners to ingredients - and that consistency was represented in the redesign. Staying true to local roots, the Lemonade team worked closely with local artists, fabricators, and firms to bring the remodel to life with touches of California eating and living.

A variety of enhancements were completed, including digital drink menus that simultaneously play branded storytelling videos about the company’s made-to-order lemonades using real fruits and herbs. This was a crucial part in sharing Lemonade’s commitment to being an innovative and technologically advanced concept. The new design adds more organic materials, colors, and textures to the restaurant - an intentional strategy that embodies nature rather than synthetics to complement Lemonade’s realness, from recipes to brand voice.

“This prototype serves a number of purposes for Lemonade and sister brand Modern Market as we look to build out each brand,” said Rob McColgan, CEO and Co-Founder of Modern Restaurant Concepts, the parent company for both brands.

Following Modern Market’s footsteps in tapping into new business strategies, the prototype helps Lemonade continue to make strides in communicating the brand’s vision and identity in offering seasonal, healthy, and prepared foods. Even with these improvements, Lemonade remains anchored by its fresh array of marketplace sides and handcrafted lemonades in a modern, Southern California setting.

“The Toluca Lake location serves as a baseline to further test the best business strategies and processes so Lemonade can continue to evolve,” said McColgan. “Building off internal and external growth, there was a lot of behind-the-scenes work that prepared the brand for the prototype and redesign.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit economics (topic)
- Modern Restaurant Concepts (company)
- Rob McColgan (person)
- prototype launch (topic)
- labor model (topic)
- unit redesign (topic)
- Toluca Lake (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20211104_lemonade_celebrates_toluca_lake_grand_reopening_with_new_prototype.html). Summarized by Burnaze (https://burnaze.com/article/43ac6547-1a45-4721-8596-fbefd832516a).