---
title: "Women in Franchising: Shannon Wilburn's Success Story"
url: https://burnaze.com/article/43b9f054-97cc-49af-83a5-dcc1bb7357cd
source: "1851 Franchise"
original_url: https://1851franchise.com/2024s-top-women-in-franchising-shannon-wilburn-2725352
category: "Retail"
industry: "Retail"
published: 2024-03-29T13:08:00.000Z
modified: 2026-11-01T01:06:12.737Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7d086ffa80b02e1ebf1b79402c0d9f894453.jpg
---

# Women in Franchising: Shannon Wilburn's Success Story

**TL;DR:** Shannon Wilburn, co-founder of Just Between Friends Franchise System, shares her journey in franchising and strategies for empowering female franchisees. Wilburn discusses the importance of self-awareness and hiring to compensate for weaknesses.

*originally published in 1851 Franchise on 2024-03-29. [Read the original](https://1851franchise.com/2024s-top-women-in-franchising-shannon-wilburn-2725352).*

## Story

1851 Franchise talked with Shannon Wilburn, co-founder of Just Between Friends Franchise System and founder of Shine Executive Coaching, about her journey in franchising, her accomplishments in the industry and the strategies she suggests for franchisors looking to empower and support female franchisees this year.

“When we understand who we are as a person, and where our strengths lie, we can forgive our weaknesses,” said Wilburn. “And all of us have strengths and all of us have weaknesses. So I would like to encourage people to have some self-awareness around where your strengths are, and move towards those. And hire your weaknesses.”

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- women in franchising (topic)
- self awareness (topic)
- franchise empowerment (topic)
- Shannon Wilburn (person)
- Just Between Friends Franchise Systems (company)
- Shine Executive Coaching (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/2024s-top-women-in-franchising-shannon-wilburn-2725352). Summarized by Burnaze (https://burnaze.com/article/43b9f054-97cc-49af-83a5-dcc1bb7357cd).