---
title: "Reading Eagle: Franchises: What you need to operate one"
url: https://burnaze.com/article/43d9718c-12a3-4888-9da6-cac2e8ffcf3c
source: "1851 Franchise"
original_url: https://1851franchise.com/reading-eagle-franchises-what-you-need-to-operate-one-2003
category: "Retail"
industry: "Retail"
published: 2015-07-08T19:14:00.000Z
modified: 2026-11-01T22:34:28.920Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc4196.png
---

# Reading Eagle: Franchises: What you need to operate one

**TL;DR:** Which Wich Superior Sandwiches requires franchisees to focus on community and business savvy, with an investment of around $325,000 to own a franchise. The company looks for franchisees who want to own multiple locations to create a stronger business and control the market.

*originally published in 1851 Franchise on 2015-07-08. [Read the original](https://1851franchise.com/reading-eagle-franchises-what-you-need-to-operate-one-2003).*

## Story

Franchising is often a misunderstood concept, with entrepreneurs often focusing on the more expensive opportunities without realizing that more attainable options exist. Although leverage is important, it also takes a business savvy opportunist to rise to the challenge. In order to succeed as a franchisee, one must understand the process.

There are fees and approvals associated with owning a franchise that need to be an area of focus prior to opening. According to Which Wich Superior Sandwiches Senior VP of Development, Jeff Vickers, the community should instantly become a priority as it’s easier to expand once you’ve created a solid foundation. Which Wich specifically looks for franchisees who want to own multiple locations because it not only makes a stronger business but gives them control of the market, Vickers told the Reading Eagle.

To become a Which Wich franchise owner, franchisees must invest about $325,000 which includes buildout. Compared to the $10 million that a Hampton Hotel sold for in Wyomissing, Pennsylvania, it seems like quite a bargain."We have built a relationship with preferred lenders to where they are already sold on the brand," Vickers told the Reading Eagle.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- franchise investment (topic)
- multi-unit ownership (topic)
- Which Wich (company)
- community focus (topic)
- franchise requirements (topic)
- Reading Eagle (regulator)

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Originally reported by 1851 Franchise (https://1851franchise.com/reading-eagle-franchises-what-you-need-to-operate-one-2003). Summarized by Burnaze (https://burnaze.com/article/43d9718c-12a3-4888-9da6-cac2e8ffcf3c).