---
title: "It's A Bueno Kinda Day In Rosenberg"
url: https://burnaze.com/article/43fc5945-0062-4411-aca0-8aeff77d2f22
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220810_it39s_a_bueno_kinda_day_in_rosenberg.html
category: "Restaurants"
industry: "Restaurants"
published: 2022-08-10T12:00:00.000Z
modified: 2026-10-31T20:36:35.263Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# It's A Bueno Kinda Day In Rosenberg

**TL;DR:** Taco Bueno opened a new restaurant in Rosenberg, Texas, with a modernized design and high-quality Tex-Mex flavors. Guillermo Perales, President and CEO of Sun Holdings, stated that the contemporary Tex-Mex flavors and frequent menu changes will drive growth for Taco Bueno in 2022.

*originally published in Franchising.com on 2022-08-10. [Read the original](https://www.franchising.com/news/20220810_it39s_a_bueno_kinda_day_in_rosenberg.html).*

## Story

ROSENBERG, Texas, Aug. 9, 2022 // PRNewswire // - Texas just got more Bueno! Adding a brand-new Taco Bueno at 28225 Southwest Fwy, Rosenberg, Texas 77471.

The new restaurant authentic décor focuses on the brand's fresh ingredients and high quality Tex-Mex with its vibrant colors, energy-efficient led lighting, and a high-top bar seating so guests can use laptops and tablets.

Digital menu boards and promotional signage are also featured adding ordering efficiencies and guest appeal. "The contemporary Tex-Mex flavors, ingredients, and items offered by modernized restaurants and frequent menu changes will continue to drive growth for Taco Bueno in 2022" stated Guillermo Perales, President and CEO of Sun Holdings who owns and operates Taco Bueno®.

Now and for a limited time, guests can enjoy the return of the Hickory Slow-Smoked Brisket Menu including tacos, quesadilla, nachos and queso.

Other iconic menu items like the Muchaco®, which is a taco in a soft pita-like shell, is among Taco Bueno's most popular choices. Additionally, Taco Bueno offers a variety of "Big Freakin®" options, which are top selling favorites, and twice their regular size.

Guillermo Perales, a Dallas restaurant franchise owner (Sun Holdings, Inc.), purchased Taco Bueno in 2019. "While other chains in the category are looking to cut food cost with processed foods, we've stayed true to our roots by crafting authentic recipes in each of our kitchens. We do things the Bueno way, and you're sure to taste the difference" stated Mr. Perales.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- restaurant design (topic)
- Sun Holdings (company)
- Taco Bueno (company)
- tex-mex (topic)
- Sun Holdings acquisition of Taco Bueno (deal)
- Rosenberg, Texas (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20220810_it39s_a_bueno_kinda_day_in_rosenberg.html). Summarized by Burnaze (https://burnaze.com/article/43fc5945-0062-4411-aca0-8aeff77d2f22).