---
title: "Following Recent Brand Evolution, Heights Wellness Retreat Makes its Las Vegas Debut"
url: https://burnaze.com/article/4446f93d-bdd2-45b0-948a-2bbef022f2e4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251119_following_recent_brand_evolution_heights_wellness_retreat_makes_its_las_veg.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
topics: ["Development & multi-unit"]
published: 2025-11-19T12:00:00.000Z
modified: 2026-11-01T22:32:30.364Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Following Recent Brand Evolution, Heights Wellness Retreat Makes its Las Vegas Debut

**TL;DR:** Heights Wellness Retreat debuts in Las Vegas with a new location, marking the first official opening in the Las Vegas market. The brand's recent evolution includes enhanced service offerings such as touchless therapies and personalized wellness experiences.

*originally published in Franchising.com on 2025-11-19. [Read the original](https://www.franchising.com/news/20251119_following_recent_brand_evolution_heights_wellness_retreat_makes_its_las_veg.html).*

## Story

LAS VEGAS – Heights Wellness Retreat announces a new signed agreement in Las Vegas. Amid the brand’s recent evolution, this milestone marks the first official Heights Wellness Retreat to open in the Las Vegas market.

- Husband-wife duo, Eshelle and James Manion, were awarded their first license in February 2024 and have now signed on for a second location in the Las Vegas market. Their first Heights Wellness Retreat is slated to open in Spring 2026 within UnCommons, a first-of-its-kind development across from the new Durango Casino & Resort that blends state-of-the-art office space, upscale residential living, trendsetting restaurants and lifestyle brands across a walkable 40-acre campus. The second Retreat is planned for 2028.

- Eshelle comes from a marketing and sales background specifically in health care and senior living. She has years of management experience in these industries, whereas James’ background is in the casino industry as a regional director of revenue and finance. Together, their complementary expertise will be instrumental in driving business success.

- After learning about the brand's plans to shift toward a wellness retreat concept, the Manions knew they wanted to be a part of this new era. They decided to invest in the brand, becoming one of the first to sign a franchise agreement with Heights Wellness Retreat and bring the concept to Las Vegas.

- Prior to the opening, the Manions are looking forward to building relationships with other local groups and organizations to further cement themselves and the new location in the community.

“We’re thrilled to be at the forefront of the brand’s evolution and introduce the first Heights Wellness Retreat to Las Vegas,” said Eshelle. “With an optimistic economic outlook and the introduction of industry innovations like red light therapy, cryotherapy, halo salt saunas, and more, now is the ideal time to bring these transformative wellness experiences to the community.”

Massage therapy has been the core offering of Massage Heights and will remain the foundation of Heights Wellness Retreat. Building on this foundation, the brand continues to prioritize innovation by enhancing its service offerings with the introduction of touchless therapies such as lymphatic drainage suits, meditation, red light therapy, and salt therapy. These offerings provide consumers with a new level of convenience to achieve holistic wellness, creating personalized experiences that nurture the body, mind, and spirit.

“We are excited to celebrate this milestone with the Manions as they open the first location in Las Vegas since our brand’s evolution,” said Shane Evans, Founder and CEO of Heights Wellness Retreat. “Their passion for our brand and commitment to delivering impactful wellness experiences embody our vision of transformation and growth.”

## Entities

- Franchising.com (publication)
- location expansion (topic)
- Beauty & Wellness (sector)
- franchise agreement (topic)
- LAS VEGAS (location)
- wellness services (topic)
- Massage Heights (company)
- brand evolution (topic)
- Shane Evans (person)
- Heights Wellness Retreat (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251119_following_recent_brand_evolution_heights_wellness_retreat_makes_its_las_veg.html). Summarized by Burnaze (https://burnaze.com/article/4446f93d-bdd2-45b0-948a-2bbef022f2e4).