---
title: "STRONG Pilates Accelerates Global Momentum With Expansion Into Central and Eastern Europe; Announces Master Franchise Partnership With Xtreme Brands"
url: https://burnaze.com/article/44849231-a644-47a5-be10-09cea8f0e329
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260803_strong_pilates_accelerates_global_momentum_with_expansion_into_central_and_.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Development & multi-unit"]
published: 2026-08-03T12:00:00.000Z
modified: 2026-10-31T14:43:26.425Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# STRONG Pilates Accelerates Global Momentum With Expansion Into Central and Eastern Europe; Announces Master Franchise Partnership With Xtreme Brands

**TL;DR:** STRONG Pilates has partnered with Xtreme Brands to expand into Central and Eastern Europe, marking its entry into Poland and the Czech Republic. The agreement expands STRONG Pilates' global footprint to 16 countries.

*originally published in Franchising.com on 2026-08-03. [Read the original](https://www.franchising.com/news/20260803_strong_pilates_accelerates_global_momentum_with_expansion_into_central_and_.html).*

## Story

MELBOURNE, Australia--(BUSINESS WIRE)--STRONG Pilates today announced a Master Franchise partnership with Poland's leading wellness franchise operator, Xtreme Brands, to drive expansion across Central and Eastern Europe.

The agreement marks STRONG Pilates' entry into Poland and the Czech Republic and expands the brand's global footprint to 16 countries, including the U.S., Australia, New Zealand, Canada, the UK, Ireland, Japan, Singapore, Indonesia, the Philippines, Malaysia, South Korea, the UAE and Bahrain.

As the first external brand to join Xtreme Brands' portfolio, STRONG Pilates will complement the group's network of 189 Xtreme Fitness Gyms clubs with a premium boutique fitness concept. Xtreme Fitness Gyms offers a full turnkey solution for franchisees, including dedicated property sourcing, design, and sales teams.

Michael Ramsey, Co-founder and CEO of STRONG Pilates, commented on the partnership.

“Xtreme Brands is a leader in the wellness space with strong franchising credibility, experience and values that align closely with ours. Our partnership gives us enormous confidence in our expansion across Europe, and we look forward to reaching new markets and fitness communities.”

James Cotton, CEO of Xtreme Fitness Gyms, said STRONG Pilates is a natural fit for the company's expanding portfolio.

“STRONG Pilates is a proven international concept that responds to growing demand for training that combines Pilates, strength and cardio. It is a natural addition to the Xtreme Brands portfolio and one we are well positioned to scale through our experience in franchise development, site selection and club operations. Our ambition is to build a strong and lasting presence for the brand across Central and Eastern Europe.”

## Entities

- Franchising.com (publication)
- Fitness (sector)
- fitness industry (topic)
- global expansion (topic)
- Poland (location)
- Strong Pilates (company)
- Michael Ramsey (person)
- Czech Republic (location)
- Xtreme Brands (company)
- James Cotton (person)
- Xtreme Fitness Gyms (company)
- master franchise partnership (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260803_strong_pilates_accelerates_global_momentum_with_expansion_into_central_and_.html). Summarized by Burnaze (https://burnaze.com/article/44849231-a644-47a5-be10-09cea8f0e329).