--- title: "Right at Home Launches Fundraising Campaign for the American Red Cross" url: https://burnaze.com/article/44f63a24-343a-4f34-b251-cdfd21bb9875 source: "Franchising.com" original_url: https://www.franchising.com/news/20200415_right_at_home_launches_fundraising_campaign_for_th.html category: "Home care" industry: "Senior Care" segment: "Home care" topics: ["Marketing"] published: 2020-04-15T12:00:00.000Z modified: 2026-11-01T02:33:59.026Z image: https://imgs.franchising.com/brands/social/rightathome.jpg --- # Right at Home Launches Fundraising Campaign for the American Red Cross **TL;DR:** Right at Home launches a fundraising campaign for the American Red Cross to support seniors during the COVID-19 pandemic. The campaign involves selling T-shirts with a slogan and donating $5 to the American Red Cross for each shirt sold. *originally published in Franchising.com on 2020-04-15. [Read the original](https://www.franchising.com/news/20200415_right_at_home_launches_fundraising_campaign_for_th.html).* ## Story - Franchise Opportunities - Senior Care Franchises - Right at Home - News & Articles April 15, 2020 // Franchising.com // OMAHA, NEB. - Right at Home, a leading international in-home care provider, has been caring for seniors, wherever they call home, for 25 years. Their mission, to improve the quality of life for those they serve, is evident in the 50,000-plus seniors they care for each year. During the COVID-19 pandemic, seniors need everyone’s help because older adults are some of the most adversely affected by the coronavirus. Right at Home caregivers are working harder than ever to help keep seniors safe and healthy, but they need your assistance. Right at Home created T-shirts with the slogan, **“Because Someone I Love Is a Senior.”** The shirts are a symbol that we can all do the inconvenient things, such as social distancing, hand-washing, and sheltering in place, to help stop the spread of COVID-19. For each shirt sold through May 31, 2020, Right at Home will donate $5 to the American Red Cross COVID-19 response. “We recognize that life-saving blood transfusions don’t stop during a crisis, and as we head into severe weather season, the Red Cross disaster relief program is ready to provide assistance to those who will be affected by hurricanes, tornadoes and related events,” said Margaret Haynes, Chief Operating Officer. “We are committed to helping the Red Cross maintain its blood bank supplies and supporting its disaster relief program so they can serve those in need.” **How You Can Help** - Purchase T-shirts at - Post to social media a picture or video of you wearing the shirt and share how a senior loved one has affected your life. Use #SomeoneILoveIsASenior, #RightatHome #LoveIsRightatHome and/or #RightatHomeCares. - Ask your friends and family to consider supporting the effort by purchasing shirts and postings selfies on Facebook, Instagram and Twitter wearing the shirts. Remind them to include #SomeoneILoveIsASenior. Founded in 1995, Right at Home offers in-home companionship and personal care to seniors and adults with a disability who want to continue to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff, each of whom is thoroughly screened, trained, and bonded/insured prior to entering a client’s home. Right at Home’s global headquarters is based in Omaha, Nebraska, with more than 500 franchise locations in the U. S. and seven other countries. The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or or visit us on Twitter at @RedCross. **Lauren Turner** No Limit Agency 312-526-3996 [email protected] Right at Home is in five countries and has over 750 operating locations providing in-home care services to allow seniors and people with disabilities to retain as much independence and dignity as possible. ## Entities - Franchising.com (publication) - Senior Care (sector) - senior care (topic) - Facebook (company) - Twitter (company) - Instagram (company) - covid-19 pandemic (topic) - fundraising campaign (topic) - American Red Cross (company) - Margaret Haynes (person) --- Originally reported by Franchising.com (https://www.franchising.com/news/20200415_right_at_home_launches_fundraising_campaign_for_th.html). Summarized by Burnaze (https://burnaze.com/article/44f63a24-343a-4f34-b251-cdfd21bb9875).