---
title: "BoConcept Celebrates Flagship Store Opening in New York City"
url: https://burnaze.com/article/45269d71-afec-4163-8d5c-7f8a93403379
source: "1851 Franchise"
original_url: https://1851franchise.com/boconcept-celebrates-flagship-store-opening-in-new-york-city-2705416
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Development & multi-unit"]
published: 2018-02-01T19:14:02.000Z
modified: 2026-11-01T02:52:24.513Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c8b47dedef251a7f9c42aa27b54e10285920.jpg
---

# BoConcept Celebrates Flagship Store Opening in New York City

**TL;DR:** BoConcept, a Danish furniture manufacturer and retailer, has opened a flagship store in New York City's historic fashion district. The brand aims to expand its presence in the US market, with plans to add 40 new stores in the next five years.

*originally published in 1851 Franchise on 2018-02-01. [Read the original](https://1851franchise.com/boconcept-celebrates-flagship-store-opening-in-new-york-city-2705416).*

## Story

In a time when many retailers are either closing or moving their flagship locations out of Manhattan, either due to the extremely high cost of rent or diminished foot traffic, BoConcept is embracing the world's fashion capital - creating interior design trends that mimic the styles on the runway.

The 65-year-old Danish furniture manufacturer and retailer recently celebrated the opening of its flagship location in New York City’s historic fashion district, featuring pieces from world-renowned designers like Oki Sato, Henrik Pedersen and Karim Rashid.

In honor of this monumental occasion, BoConcept hosted a luxurious grand opening event, inviting the brand’s biggest supporters, corporate executives, designers Karim and Asher Levine, and HGTV star John Gidding for an evening filled with inspiration, collaboration and an insider’s look into the future of the brand.

“I love the company, I love the people, and I love the quality,” said Karim about BoConcept. “They branch this notion of doing things that are super well done and very high-quality, trying to offer products at a more moderate, more acceptable price to a larger audience. It’s more of a mass market appeal, which is something that I’ve always felt close to.”

BoConcept has innovated in the global Scandinavian furniture revolution since its founding in 1952. The brand’s arrival on the world stage of fashion and design in Manhattan further builds on dominance created in markets across Europe and Asia, opening the door for new multi-unit franchise partnerships in the competitive U.S. market.

The brand has already established a global presence across 64 countries, with more than 300 locations and 15 million annual website visitors. With 13 U.S. locations and a 5-year growth goal of adding 40 additional stores, the Madison Avenue location serves as a coming out party.

CEO Anton van der Putte is determined to make BoConcept a household name in the Americas with the brand’s contemporary, functional furniture. With upcoming openings in Connecticut, Atlanta’s Buckhead neighborhood and plans to add locations in San Diego, Chicago, Pittsburgh, the Pacific Northwest, Texas and Minneapolis within the next three to five years, the brand is well on its way to achieving van der Putte’s goal.

“Design isn’t created by chance. All of you here understand that elegant, functional and well-executed Danish design takes time, reflection, accurate attention to detail and a huge amount of hard work,” said van der Putte in his opening remarks at the Madison Avenue grand opening event. “We’ve only just scratched the surface. Madison Avenue ushers in a new commitment to expand our footprint across the country, opening new stores from the East to the West Coast and growing our brand awareness.”

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- new york (location)
- retail expansion (topic)
- BoConcept (company)
- us market (topic)
- furniture design (topic)
- flagship store (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/boconcept-celebrates-flagship-store-opening-in-new-york-city-2705416). Summarized by Burnaze (https://burnaze.com/article/45269d71-afec-4163-8d5c-7f8a93403379).