---
title: "The Franchise Candidate is Getting More Savvy with Web Search; Franchisors Need to Make Sure they Offer Simplicity Yet Depth with Digital Footprints"
url: https://burnaze.com/article/455320ae-4c9c-4c75-935f-22a25b0eb874
source: "1851 Franchise"
original_url: https://1851franchise.com/the-franchise-candidate-is-getting-more-savvy-with-web-search-franchisors-need-to-make-sure-they-offer-simplicity-yet-depth-with-digital-footprints-2703212
category: "Education & Childcare"
industry: "Education & Childcare"
topics: ["Technology"]
published: 2017-07-13T15:10:52.000Z
modified: 2026-11-01T22:34:21.216Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2298a7828e888d058bfbea096bc8254c9784.jpg
---

# The Franchise Candidate is Getting More Savvy with Web Search; Franchisors Need to Make Sure they Offer Simplicity Yet Depth with Digital Footprints

**TL;DR:** Sylvan Learning's Head of Franchise Development discussed the brand's digital strategy and growth pipeline, emphasizing the importance of simplicity and depth in digital footprints.

*originally published in 1851 Franchise on 2017-07-13. [Read the original](https://1851franchise.com/the-franchise-candidate-is-getting-more-savvy-with-web-search-franchisors-need-to-make-sure-they-offer-simplicity-yet-depth-with-digital-footprints-2703212).*

## Story

Sylvan Learning’s growth has been on fire in 2017 as the brand has executed on a plan it devised to spark calculated growth.

1851’s Cassidy McAloon interviewed Sylvan’s Head of Franchise Development Georgia Chasen on how the brand is filling up its growth pipeline with a strong digital strategy.

## Entities

- 1851 Franchise (publication)
- Education & Childcare (sector)
- franchising (topic)
- Sylvan Learning (company)
- strategy (topic)
- digital (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-franchise-candidate-is-getting-more-savvy-with-web-search-franchisors-need-to-make-sure-they-offer-simplicity-yet-depth-with-digital-footprints-2703212). Summarized by Burnaze (https://burnaze.com/article/455320ae-4c9c-4c75-935f-22a25b0eb874).