--- title: "Jason’s Deli Rolls Out Limited-Time Southwestern Menu" url: https://burnaze.com/article/4575f6ef-f3c8-4104-b0b5-53872e01d0e9 source: "QSR Magazine" original_url: https://www.qsrmagazine.com/food/menu-innovations/jasons-deli-rolls-out-limited-time-southwestern-menu/ author: "Danny Klein" category: "Sandwich & sub" industry: "Restaurants" segment: "Sandwich & sub" topics: ["Marketing"] published: 2026-06-30T20:41:31.000Z modified: 2026-10-31T13:16:43.583Z image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop --- # Jason’s Deli Rolls Out Limited-Time Southwestern Menu **TL;DR:** Jason's Deli is introducing a limited-time Southwestern menu through September, featuring a new Southwest Turkey Club and seasonal pasta salad. The chain is also launching a monthlong loyalty program promotion called Deal-A-Bration as part of its 50th anniversary celebration. *By Danny Klein, originally published in QSR Magazine on 2026-06-30. [Read the original](https://www.qsrmagazine.com/food/menu-innovations/jasons-deli-rolls-out-limited-time-southwestern-menu/).* ## Story Jason’s Deli is rolling out a limited-time lineup available July 1 through Sept. 30, bringing new Southwestern-inspired menu items and returning seasonal favorites to the table for easy summer meals and gatherings. Leading the menu is the new Southwest Turkey Club, a flavor-packed sandwich that celebrates Hatch green chile season with smoked turkey, bacon, pepper jack cheese, avocado, green onions and Mexican street corn crema served on Hatch green chile flatbread and paired with chips. Guests can also enjoy the Mexican Street Corn Pasta Salad, featuring rotini pasta tossed with corn, black beans, pico de gallo, green onions and Mexican street corn crema, along with fresh watermelon available on the Garden-Fresh Salad Bar. “This lineup is really about food that feels familiar, but a little more fun and unexpected,” said Blake Parker, chief innovation officer at Jason’s Deli. “The Southwest Turkey Club brings together bold flavors like Hatch green chiles in a way that still feels approachable, while the pasta salad is a unique, global-inspired twist on a customer favorite — whether guests are grabbing lunch on the go or enjoying a laid-back meal with family and friends.” The Jason’s Deli Caprese and Chicken Caprese will remain available through Sept. 30, or while supplies last. As part of its ongoing 50th anniversary celebration, Jason’s Deli is also launching Deal-A-Bration, a monthlong loyalty program promotion that puts the power in guests’ hands. Beginning June 25, guests can vote each week on their favorite offer through the Jason’s Deli app or online, with the winning deal unlocked for Deli Dollars members the following week. Deal-A-Bration voting opportunities include: - **Fan Favorite** (Voting: June 25-July 1 | Winning offer available: July 6-12): Grilled Cheese & Tomato Soup, Amy’s Turkey-O & Chips or Shelley’s Deli Chick & Chips - **Salad Bar Showdown** (Voting: July 2-8 | Winning offer available: July 13-19): $3 Off Salad Bar, Free 24 oz. Fountain Drink with Salad Bar Purchase or Double Points on Salad Bar Purchases - **Deal Stand-Off** (Voting: July 9-15 | Winning offer available: July 20-26): Buy One Entree, Get One 50% Off, $0.99 Kids Meal with Adult Entree Purchase or Double Deli Dollars Points When Dining In - **Freebie Frenzy** (Voting: July 16-22 | Winning offer available: July 27-Aug. 2): Free Cookie, Free 24 oz. Fountain Drink or Free Side (excluding side salad, cup of soup and protein upgrades) Each week’s winning offer will be determined by guest votes and announced through Jason’s Deli social platforms and email. “Jason’s Deli has always been focused on delivering great food and value, and Deal-A-Bration is a fun way to celebrate the guests who have supported us throughout the past 50 years,” said Kim Collura, vice president of marketing. “By putting the decision-making on our guests, we’re giving Deli Dollars members a chance to help shape the offers they want to see while making our anniversary celebration even more rewarding.” These efforts reflect Jason’s Deli’s longstanding commitment to serving food made without artificial colors, flavors or dyes, a standard established early in its history. As the 50th anniversary celebration continues, the brand remains focused on delivering quality meals, exceptional value and memorable guest experiences. ## Entities - QSR (sector) - menu pricing (topic) - QSR Magazine (publication) - limited time offer (topic) - new menu items (topic) - loyalty program (topic) - anniversary celebration (topic) - Danny Klein (person) - Jason's Deli (company) - Kim Collura (person) - Blake Parker (person) --- Originally reported by Danny Klein, QSR Magazine (https://www.qsrmagazine.com/food/menu-innovations/jasons-deli-rolls-out-limited-time-southwestern-menu/). Summarized by Burnaze (https://burnaze.com/article/4575f6ef-f3c8-4104-b0b5-53872e01d0e9).