---
title: "FranNet Franchisee Talks Difference Between Loving a Concept, Being Able to Grow It"
url: https://burnaze.com/article/45e06bb0-5a89-4aff-b964-8701862db94c
source: "1851 Franchise"
original_url: https://1851franchise.com/frannet-franchisee-talks-difference-between-loving-a-concept-being-able-to-grow-it-1540
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Development & multi-unit"]
published: 2015-04-27T20:15:14.000Z
modified: 2026-11-01T13:25:23.211Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4e9d3411e0b8f9c7232283392af23ad12554.jpg
---

# FranNet Franchisee Talks Difference Between Loving a Concept, Being Able to Grow It

**TL;DR:** FranNet consultant Leslie Kuban advises prospective franchisees to consider the growth potential of a concept, not just their love for it. Kuban, a 16-year veteran of the FranNet brand, emphasizes the importance of understanding what it takes to grow a brand.

*originally published in 1851 Franchise on 2015-04-27. [Read the original](https://1851franchise.com/frannet-franchisee-talks-difference-between-loving-a-concept-being-able-to-grow-it-1540).*

## Story

Leslie Kuban is a FranNet consultant based in Atlanta. She’s been with the FranNet brand for 16 years, but unlike many entrepreneurs, Kuban doesn’t describe herself as a risk-seeker; she claims she’s results-driven and organized.

As a franchise expert, Kuban advises those looking to get into franchising to make sure they understand what it takes to grow a brand. In a Q&A with Entrepreneur magazine, Kuban shed light on the hard work that goes into making a franchise successful.

“Some franchise models require a lot of outbound sales and marketing activity from the owner. Others rely more on self-promoting marketing strategies such as a visible storefront or direct mail advertising to grow the customer base but require that you manage and lead a larger number of employees,” said Kuban. "It’s easy to confuse loving the idea of owning a particular kind of business with loving what it takes to own and grow that particular franchise concept.”

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- Entrepreneur (publication)
- entrepreneurship (topic)
- FranNet (company)
- franchise consulting (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/frannet-franchisee-talks-difference-between-loving-a-concept-being-able-to-grow-it-1540). Summarized by Burnaze (https://burnaze.com/article/45e06bb0-5a89-4aff-b964-8701862db94c).