---
title: "Main Squeeze Juice Co. Coming to Fort Worth"
url: https://burnaze.com/article/460b8929-0d05-418f-80a4-b27c5f186ec6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20201013_main_squeeze_juice_co_coming_to_fort_worth.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2020-10-13T12:00:00.000Z
modified: 2026-11-01T02:31:27.768Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Main Squeeze Juice Co. Coming to Fort Worth

**TL;DR:** Main Squeeze Juice Co. is expanding to Fort Worth with plans to open up to 20 stores in the Dallas-Fort Worth area. The company has already opened eight locations in the Houston area and has a total of 13 locations open in Louisiana and Texas.

*originally published in Franchising.com on 2020-10-13. [Read the original](https://www.franchising.com/news/20201013_main_squeeze_juice_co_coming_to_fort_worth.html).*

## Story

The upcoming opening is part of a big Texas move for Main Squeeze. The company has already opened eight locations in the Houston area over the past couple of years and has now turned its attention to opening as many as 20 total stores in the Dallas-Fort Worth metroplex.

“In an area defined by its Southern food, tacos and BBQ, it can be hard to eat healthy,” said Jana Simpson, who will own and operate the new retailer with her husband, Steve. “Main Squeeze has a strong philosophy of health and wellness behind them, and we couldn’t be prouder about being a part of this revolution. I think now more than ever people are looking for brands that demonstrate this. We want to give the Fort Worth community something to look forward to, and I think everyone is looking for some good news right now.”

Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that. It’s gluten-free and vegan menu offers a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature nutritionist-designed cold-pressed juices and superfood smoothies, along with one, three, and five-day juice cleanse programs, shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.

“Main Squeeze also believes in loving others, animals and the ground beneath us - we're passionate about offering a 100% plant-powered menu, protecting the environment through biodegradable and recyclable packaging and seeking to change the lives of those looking for a healthier and more convenient way of fulfilling their nutritional goals one cold-pressed juice, açaì bowl or smoothie at a time,” added Steve.

The local expansion plans come at a time when Main Squeeze continues to rapidly expand its national footprint. Today, there are 13 locations open and operating throughout Louisiana and Texas, with more than 60 additional franchisee- and corporate-owned stores in various stages of development across the Southeast.

Founded in 2016 and franchising since August of 2017, Main Squeeze Juice Company is a New Orleans, Louisiana-based juice and smoothie bar franchise whose nutritionist-designed, superfood-inspired menu seeks to change the lives of those looking for a healthier and more convenient way of fulfilling nutritional goals. With 13 locations currently open and operating in Louisiana and Texas, Main Squeeze expects to open more than 50 additional franchisee- and corporate-owned stores throughout the Southeast over the next several years. For more information, visit the Main Squeeze Juice website.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchising (topic)
- Amazon (company)
- houston (location)
- texas expansion (topic)
- Dallas-Fort Worth, Texas (location)
- Fort Worth (location)
- healthy food (topic)
- Main Squeeze Juice Co. (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20201013_main_squeeze_juice_co_coming_to_fort_worth.html). Summarized by Burnaze (https://burnaze.com/article/460b8929-0d05-418f-80a4-b27c5f186ec6).