---
title: "Multi-Unit Franchisee Insight - Challenges & Goals"
url: https://burnaze.com/article/4622559e-ae3e-4013-8128-d888d6a58bee
source: "Franchising.com"
original_url: https://www.franchising.com/articles/multiunit_franchisee_insight__challenges__goals.html
author: "Multi-Unit Franchisee"
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Development & multi-unit"]
published: 2019-04-29T09:00:00.000Z
modified: 2026-11-01T04:11:08.807Z
image: https://imgs.franchising.com/art/articles/4508_plate.jpg
---

# Multi-Unit Franchisee Insight - Challenges & Goals

**TL;DR:** Multi-unit franchisees share their current challenges and goals, including recruiting and retaining talent, keeping up with competition, and achieving work-life balance. Franchisees also discuss their goals, such as acquiring additional brands, becoming a franchisor, and creating brand awareness.

*By Multi-Unit Franchisee, originally published in Franchising.com on 2019-04-29. [Read the original](https://www.franchising.com/articles/multiunit_franchisee_insight__challenges__goals.html).*

## Story

We talk to successful multi-unit operators constantly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees.

**What would you say is your biggest current challenge?** There are several challenges, but I would say that the biggest current ones are keeping up with the changing environment. It's tougher to recruit and retain talent in some markets and government intrusion surely doesn't help, especially in California.

It is also challenging to keep up with competition and retaining positive transactions. It is required to stay relevant in our business in order to maintain growth. **What can you tell us about your next big goal?

** Maintain what we have built over the years. Possibly acquire additional brands, become a franchisor. ***Anil Yadav**, multi-unit franchisee of Jack in the Box; TGI Fridays; Denny's; El Pollo Loco; Corner Bakery Cafe; Marco's Pizza; Sizzler* **What would you say is your biggest current challenge?

** Work/life balance. Being part of two brands that we're trying to scale rapidly requires a lot of time, and sometimes it's difficult to shut down when I'm home with my family. **What can you tell us about your next big goal?

** Planet Fitness has been very successful in creating brand awareness and becoming the industry leader. My goal is to help ZIPS get to that level of brand awareness, where it becomes a household name. ***Joe Bernatowicz**, multi-unit franchisee of Planet Fitness and ZIPS Dry Cleaners* **What would you say is your biggest current challenge?

** **Patti:** Staffing 26 salons is a challenge. There are not enough hair professionals in the industry right now. **What can you tell us about your next big goal?

** **John:** We would like our business to be debt-free. **Patti:** Beyond that, we would like to retire to a life of serving others and enjoying our grandkids.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- brand expansion (topic)
- Multi-Unit Franchisee (person)
- Planet Fitness (company)
- multi-unit franchisees (topic)
- Jack in the Box (company)
- Denny's (company)
- Marco's Pizza (company)
- brand awareness (topic)
- work life balance (topic)
- El Pollo Loco (company)

---
Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/multiunit_franchisee_insight__challenges__goals.html). Summarized by Burnaze (https://burnaze.com/article/4622559e-ae3e-4013-8128-d888d6a58bee).