---
title: "HTeaO Launches Round-Up Campaign for Ryan Palmer Foundation Breast Cancer Initiative"
url: https://burnaze.com/article/46553de5-6180-49af-917c-ee7f75c8a364
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240927_hteao_launches_roundup_campaign_for_ryan_palmer_foundation_breast_cancer_in.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2024-09-27T12:00:00.000Z
modified: 2026-10-31T18:38:00.451Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# HTeaO Launches Round-Up Campaign for Ryan Palmer Foundation Breast Cancer Initiative

**TL;DR:** HTeaO launches a round-up campaign for the Ryan Palmer Foundation Breast Cancer Initiative, aiming to support breast cancer patients. The campaign is part of HTeaO's mission to 'Brew Purpose' in every community it serves.

*originally published in Franchising.com on 2024-09-27. [Read the original](https://www.franchising.com/news/20240927_hteao_launches_roundup_campaign_for_ryan_palmer_foundation_breast_cancer_in.html).*

## Story

The Ryan Palmer Foundation was founded in 2003 by local Amarillo native and professional golfer Ryan Palmer, with a mission to provide opportunities for young people and uplift those in need. In 2019, Palmer launched the Breast Cancer Initiative after his wife’s personal experience with chemotherapy treatment. Since then, the initiative has helped support over 500 breast cancer patients in their time of need.

“We are honored to partner with the Ryan Palmer Foundation Breast Cancer Initiative for the third year in a row,” said Justin Howe, co-founder and CEO of HTeaO. “Last year, thanks to the generosity of our guests, we raised $100,000, and with nearly 40 more stores participating this year, we know the impact will be even greater.”

Howe continues, “Our mission is to ‘Brew Purpose’ in every community we reach—providing not just premium drinks, but also creating meaningful connections and being a positive force in the communities we serve. This campaign truly embodies that mission.”

Through initiatives like this, HTeaO continues to demonstrate its commitment to fostering goodwill and supporting important causes that align with its core values.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- community support (topic)
- HTeaO (company)
- charity campaign (topic)
- Justin Howe (person)
- breast cancer initiative (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240927_hteao_launches_roundup_campaign_for_ryan_palmer_foundation_breast_cancer_in.html). Summarized by Burnaze (https://burnaze.com/article/46553de5-6180-49af-917c-ee7f75c8a364).