--- title: "Men In Kilts Brings a Fun, Scottish Twist to Otherwise Dirty Work" url: https://burnaze.com/article/4672139d-a400-4ca8-ba89-d0e498733c2f source: "1851 Franchise" original_url: https://1851franchise.com/men-in-kilts-brings-a-fun-scottish-twist-to-otherwise-dirty-work-2718575 category: "Home Services" industry: "Home Services" published: 2022-04-29T22:17:00.000Z modified: 2026-11-01T02:10:59.113Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/06dcab285c288523c2105fcaecd9ee14708.jpg --- # Men In Kilts Brings a Fun, Scottish Twist to Otherwise Dirty Work **TL;DR:** Men In Kilts, a 48-unit exterior home cleaning franchise, continues to grow and establish itself as a fun and memorable brand. The brand provides franchisees with corporate support, marketing strategy, and flexibility in marketing spending and decisions. *originally published in 1851 Franchise on 2022-04-29. [Read the original](https://1851franchise.com/men-in-kilts-brings-a-fun-scottish-twist-to-otherwise-dirty-work-2718575).* ## Story Men In Kilts, the 48-unit exterior home cleaning franchise, continues to catch the eye of franchisees and customers nationwide. Giving a dirty job a fun spin and creating an unforgettable visual has established strong branding and kept Men In Kilts top of mind with consumers everywhere. Alison Lair, the brand’s franchise development manager, said, “You just don’t forget Men In Kilts. It’s so robust, it’s so memorable, and it’s so fun!” Men In Kilts provides franchisees with the backing they need and flexibility they want. As a franchise under the Threshold Brands umbrella, franchisees have access to corporate support, marketing strategy and a network of franchise experts with decades of experience. “Our first priority is franchisee satisfaction. From technology to support, we’ve modernized our franchise so we can be more flexible, friendly and family oriented,” the brand says. Unlike other franchises, Men In Kilts owners are allowed autonomy in their marketing spending and decisions and are not locked into a legally-binding, incredibly-high marketing budget. The brand also provides business coaches to guide franchisees as needed, providing advice and a second set of eyes to keep the business moving forward. Owners can focus on business development while in-house experts work to leverage local search engine optimization to bring traffic to franchisees’ local websites. The initial investment required to begin operating a Men In Kilts franchise is between $157,290 and $191,950, including a $38,000 fee to be paid to the franchisor. This investment covers 3 months of working capital, advertising, vans and equipment and more. “We have deliberately kept the startup costs as low as possible so we can attract the most qualified franchisees, regardless of their liquidity, and help them focus on growth,” said Jennifer Faz, Men In Kilts’ marketing manager. “There are no physical storefronts and minimal labor requirements, both of which keep overhead low.” Men In Kilts also offers incentive programs for military veterans, minorities, first responders and qualified existing exterior cleaning businesses to join the franchise. While there’s no single quality that makes a franchisee successful, the brand notes that being coachable, open to new ideas and a “people person” are a few traits that increase the odds of success. R. Scott Sutton, chief growth officer at Threshold Brands, praises franchisees for their tenacity and willingness to bring unique perspectives to the table. Currently, the brand has 28 franchise owners spread across 48 territories, with 19 locations coming soon, leaving a considerable amount of space open for potential franchise owners. Preparing for national growth, Men In Kilts is looking for qualified candidates in key markets throughout the Sunbelt, including Houston, Dallas-Fort Worth, San Antonio, Austin, Las Vegas, Atlanta and Florida. “I think now is probably the most *exciting* time to join Men In Kilts. We are experiencing so much growth, and we have so many resources to move the brand forward,” Lair said. “We’re always going to be moving forward, but I think now, joining such an emerging and quickly growing brand allows franchisees more say in how the brand progresses.” ## Entities - 1851 Franchise (publication) - franchise growth (topic) - Home Services (sector) - franchisee support (topic) - marketing strategy (topic) - Threshold Brands (company) - brand development (topic) - Men In Kilts (company) - R. Scott Sutton (person) - exterior home cleaning (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/men-in-kilts-brings-a-fun-scottish-twist-to-otherwise-dirty-work-2718575). Summarized by Burnaze (https://burnaze.com/article/4672139d-a400-4ca8-ba89-d0e498733c2f).