---
title: "QSR Magazine: KFC Harnesses the Power of SnapChat"
url: https://burnaze.com/article/46dec195-6a40-4354-819f-ee606ab6a0e4
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-kfc-harnesses-the-power-of-snapchat-8790
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2016-12-22T14:09:01.000Z
modified: 2026-11-01T04:12:33.359Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6c39be15d4b737eeb85887dbb31383854559.jpg
---

# QSR Magazine: KFC Harnesses the Power of SnapChat

**TL;DR:** KFC targets millennials with a SnapChat campaign featuring Colonel Sanders at the Thanksgiving Day Parade. The brand plans to continue targeting a younger audience with its use of social media, including an Instagram program in January.

*originally published in 1851 Franchise on 2016-12-22. [Read the original](https://1851franchise.com/qsr-magazine-kfc-harnesses-the-power-of-snapchat-8790).*

## Story

KFC is targeting a new audience with its latest social media strategy. The brand hired SnapChat celebrity Michael Platco to record his experience at the Thanksgiving Day Parade as Colonel Sanders from the float. During the traditional holiday event, his SnapChat story reached nearly 2 million people, according to a recent QR Magazine article.

“While watching the parade is often a Thanksgiving tradition for families, we know there is a large millennial audience that is tuned into social media, and not watching television,” says Staci Rawls, director of communications and public relations for KFC U.S. “Using an influencer enabled us to reach that audience, extending the parade content beyond the television screen.”

Close to 60 percent of Americans between 13 and 38 use SnapChat and seven out of 10 users are millennials. The brand is planning on continuing to target a younger audience with its use of social media with plans to start an Instagram program in January.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- KFC (company)
- Instagram (company)
- Snapchat (company)
- social media campaign (topic)
- instagram marketing (topic)
- millennial targeting (topic)
- snapchat marketing (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-kfc-harnesses-the-power-of-snapchat-8790). Summarized by Burnaze (https://burnaze.com/article/46dec195-6a40-4354-819f-ee606ab6a0e4).