---
title: "Joe Luongo joins Unleashed Brands as new chief operations officer and executive vice president of strategy"
url: https://burnaze.com/article/473bcc45-4e04-4966-920f-76b010c15d16
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/joe-luongo-joins-unleashed-brands-as-new-chief-operations-officer-and-executive-vice-president-of-strategy
author: "Raghav Patel"
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Development & multi-unit","People","Operations"]
published: 2022-04-11T08:15:00.000Z
modified: 2026-11-01T22:32:56.655Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/04/Urban_Air-1.png
---

# Joe Luongo joins Unleashed Brands as new chief operations officer and executive vice president of strategy

**TL;DR:** Unleashed Brands has appointed Joe Luongo as its new chief operations officer and executive vice president of strategy. Luongo has over 30 years of experience in brand management and franchising, and will work across all Unleashed Brands to provide high-level mentorship and leadership.

*By Raghav Patel, originally published in Global Franchise on 2022-04-11. [Read the original](https://www.global-franchise.com/news/joe-luongo-joins-unleashed-brands-as-new-chief-operations-officer-and-executive-vice-president-of-strategy).*

## Story

- Joe Luongo joins Unleashed Brands as new chief operations officer…

The kid-focused group of brands has appointed the year 30 year plus veteran to work across all its brands

Unleashed Brands has announced the appointment of Joe Luongo as its new chief operations officer (COO) and executive vice president (EVP) of strategy.

Luongo has had a long, 30 plus year career in brand management and franchising, and most recently served as the chairman of WellBrandsBiz. Inc., a platform of health and lifestyle brands including Amazing Lash Studio, Drybar, Radiant Waxing, Elements Massage and Fitness Together.

He has joined the group at an opportune time when each brand is growing strongly. He will work with each brand president to provide high-level mentorship and leadership. In his role as COO, he will also ensure successful and consistent operations across all brands.

“Joe has been a mentor of mine for years now, and he’s always been someone I look up to throughout my career, so it is an honor and privilege to have him join the team,” said Michael O. Browning Jr., founder & CEO Unleashed Brands.

“Joe’s background speaks for itself, and his skill set will be instrumental in evaluating new brands we may want to bring into the Unleashed Family, as well as strong support for strategic decision making for the company.”

The group of kid-focused brands started out the year by acquiring Premier Martial Arts , read more here .

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- franchising (topic)
- international expansion (topic)
- Multi-Unit (company)
- executive appointment (topic)
- Raghav Patel (person)
- James Fell (person)
- Unleashed Brands (company)
- Amazing Lash Studio (company)
- Elements Massage (company)
- Drybar (company)

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Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/joe-luongo-joins-unleashed-brands-as-new-chief-operations-officer-and-executive-vice-president-of-strategy). Summarized by Burnaze (https://burnaze.com/article/473bcc45-4e04-4966-920f-76b010c15d16).