---
title: "The Interview: Chit Estrada, Executive Director of the Philippine Franchise Association"
url: https://burnaze.com/article/481183e4-f16e-475b-8361-67a6c46247cc
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/chit-estrada
author: "Global Franchise Team"
category: "Associations"
industry: "Franchise Industry"
segment: "Associations"
published: 2018-09-27T17:00:00.000Z
modified: 2026-11-01T22:32:58.457Z
image: https://cdn.global-franchise.com/wp-content/uploads/2021/10/ChitEstradaGraphic.png
---

# The Interview: Chit Estrada, Executive Director of the Philippine Franchise Association

**TL;DR:** Chit Estrada, Executive Director of the Philippine Franchise Association, shares insights on franchising in the Philippines, including the number of brands franchising and the receptiveness of the country to the franchising model. The Philippine Franchise Association has 1,500 brands franchising, with 66% being local and 34% being foreign.

*By Global Franchise Team, originally published in Global Franchise on 2018-09-27. [Read the original](https://www.global-franchise.com/news/chit-estrada).*

## Story

1. News

2. The Interview: Chit Estrada, Executive Director of the Philippine Franchise…

Before you franchise in the Philippines you will need to know what sectors are succeeding, how receptive the country is to the franchising model and where to turn for support. Chit Estrada, executive director of the Philippine Franchise Association, is here to help

> The estimated number of brands now franchising is 1,500, of which 66 per cent are local and 34 per cent are foreignChit Estrada

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## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- industry trends (topic)
- master franchise investment (topic)
- franchise association (topic)
- philippine market (topic)

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Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/chit-estrada). Summarized by Burnaze (https://burnaze.com/article/481183e4-f16e-475b-8361-67a6c46247cc).