--- title: "Fitness Premier: State-of-the-Art Facilities and Multi-Discipline Approach Fuel Franchise Owner Success" url: https://burnaze.com/article/482cc6a4-e465-4494-80c1-ccd168c2b8fd source: "1851 Franchise" original_url: https://1851franchise.com/fitness-premiers-state-of-the-art-facilities-and-multi-discipline-approach-fuels-franchise-owner-success-2729003 category: "Gym & HVLP" industry: "Fitness" segment: "Gym & HVLP" published: 2025-04-02T18:13:22.000Z modified: 2026-10-31T20:32:13.664Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a4c1211037b4a81c9db4eca2ce2da49f515.jpg --- # Fitness Premier: State-of-the-Art Facilities and Multi-Discipline Approach Fuel Franchise Owner Success **TL;DR:** Fitness Premier 24/7 Club is a fitness franchise that combines state-of-the-art facilities, diverse revenue streams, and a thriving community to fuel franchise owner success. The brand's multi-discipline approach to fitness attracts a broad demographic and creates robust financial opportunities for franchise owners. *originally published in 1851 Franchise on 2025-04-02. [Read the original](https://1851franchise.com/fitness-premiers-state-of-the-art-facilities-and-multi-discipline-approach-fuels-franchise-owner-success-2729003).* ## Story By combining cutting-edge facilities, diverse revenue streams, and a thriving community, Fitness Premier 24/7 Club is redefining success in the fitness franchise industry. The brand's multi-discipline approach to fitness — including weight training, group fitness and advanced recovery solutions — not only attracts a broad demographic but also creates robust financial opportunities for franchise owners. "Early on, our mentality was about bringing an urban look and feel to smaller markets," said Rick King, vice president of Fitness Premier. "We want our gyms to exceed expectations from the moment clients walk in. The stonework, wall-plank décor, clean lines and bright, open spaces give an impressive first impression." Fitness Premier's state-of-the-art facilities feature high-quality equipment tailored to today's fitness trends. "Our equipment is the best on the market today — less cardio, more strength, HIIT and weight training equipment. That's where the fitness market is heading," King said. Additionally, Fitness Premier incorporates advanced recovery technology in its Relax + Restore Suites, including saunas, massage beds and cold plunges. "These are top-tier amenities that are significantly driving new member growth and loyalty," King said. Unlike traditional gyms reliant solely on membership fees or boutique studios limited by single-service offerings, Fitness Premier franchisees benefit from multiple revenue streams. "The traditional gym membership is just one part of our business," King said. "We also offer group training, one-on-one personal training, small group sessions and specialized recovery services. About 40% of our new members opt into our premium recovery plans immediately, substantially increasing revenue per customer." By catering not only to fitness enthusiasts but also to individuals interested in wellness and recovery, Fitness Premier has broadened its appeal and deepened its market penetration. "People initially drawn to our recovery amenities often transition into utilizing our traditional gym services," King said. This inclusive approach has proven highly effective in fostering community engagement, enhancing client satisfaction and fueling consistent franchise growth. And when it comes to finding sites that can support these facilities, Fitness Premier offers robust real estate guidance through strategic partnerships. "As soon as franchisees sign on, we connect them with local realtors and conduct comprehensive territory analyses," said King. "We help franchisees select prime locations, attend site tours and navigate lease agreements, ensuring optimal market positioning from the outset." With startup costs ranging from $275,000 to $664,000 and an initial franchise fee of $49,500, Fitness Premier provides a strategic entry point into the growing fitness industry. Franchisees are also supported by comprehensive training and ongoing operational assistance from a corporate team deeply committed to their success. Fitness Premier's innovative facilities, comprehensive revenue opportunities and vibrant community culture present a compelling franchise opportunity designed for long-term profitability and sustainability. "By staying ahead of market trends and continually enhancing our offerings, we're not just growing the business — we're creating meaningful, lasting impacts in communities nationwide," King said. ## Entities - 1851 Franchise (publication) - franchise growth (topic) - Fitness (sector) - fitness franchise (topic) - revenue streams (topic) - Fitness Premier (company) - Rick King (person) - state-of-the-art facilities (topic) - multi-discipline approach (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/fitness-premiers-state-of-the-art-facilities-and-multi-discipline-approach-fuels-franchise-owner-success-2729003). Summarized by Burnaze (https://burnaze.com/article/482cc6a4-e465-4494-80c1-ccd168c2b8fd).