---
title: "CNBC: Chuck E. Cheese’s Is Getting a Major Redesign, and It’s Nothing Like You’d Imagine It To Be"
url: https://burnaze.com/article/487b338d-a1e0-4040-9ed0-b96acd7a6ff7
source: "1851 Franchise"
original_url: https://1851franchise.com/cnbc-chuck-e-cheeses-is-getting-a-major-redesign-and-its-nothing-like-youd-imagine-it-to-be-2703627
category: "Restaurants"
industry: "Restaurants"
published: 2017-08-09T17:12:35.000Z
modified: 2026-11-01T03:03:36.249Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8c2efa2640530de6bdd516338ef251587061.jpg
---

# CNBC: Chuck E. Cheese’s Is Getting a Major Redesign, and It’s Nothing Like You’d Imagine It To Be

**TL;DR:** Chuck E. Cheese's is redesigning its experience with muted colors and sleeker furniture to appeal to adults, starting with seven locations in San Antonio and Kansas City. The redesign includes updates to the interior and exterior, such as an open kitchen layout and centralized dance floor.

*originally published in 1851 Franchise on 2017-08-09. [Read the original](https://1851franchise.com/cnbc-chuck-e-cheeses-is-getting-a-major-redesign-and-its-nothing-like-youd-imagine-it-to-be-2703627).*

## Story

Chuck E. Cheese’s has decided to redesign its experience after nearly two decades in business. According to a recent CNBC article , the redesign will bring in more muted colors and sleeker furniture to appeal to adults more and stray away from the blinking lights and ringing bells of the past. To start, seven locations will receive the redesign in San Antonio and Kansas City.

"In the last few years, we've invested a lot in our food, in our cleanliness, we've updated games, you name it we've touched it and changed it," CEO Tom Leverton told CNBC.

The interior is not the only aspect of the redesign. The exteriors will get an update from the purple-and-red awnings to a light green entrance and wooden paneling on the side of the building. Other updates include an open kitchen layout and centralized dance floor with live appearances.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Chuck E. Cheese (company)
- brand redesign (topic)
- unit renovation (topic)
- Tom Leverton (person)
- adult appeal (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/cnbc-chuck-e-cheeses-is-getting-a-major-redesign-and-its-nothing-like-youd-imagine-it-to-be-2703627). Summarized by Burnaze (https://burnaze.com/article/487b338d-a1e0-4040-9ed0-b96acd7a6ff7).