---
title: "VentureBeat: Mira unveils lightweight augmented reality glasses for $100"
url: https://burnaze.com/article/488ccc07-8f38-4d27-896f-cd9a82b8b388
source: "1851 Franchise"
original_url: https://1851franchise.com/venturebeat-mira-unveils-lightweight-augmented-reality-glasses-for-100-2703354
category: "Technology"
topics: ["Technology"]
published: 2017-07-18T14:09:38.000Z
modified: 2026-11-01T04:11:19.182Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5fed52175c2c81bbfe324789485f22f37847.jpg
---

# VentureBeat: Mira unveils lightweight augmented reality glasses for $100

**TL;DR:** Mira unveiled lightweight augmented reality glasses called Prism for $100, targeting a more affordable market. The low cost may help the company compete with larger corporations like Microsoft, which offers the HoloLens prototype for around $3,000.

*originally published in 1851 Franchise on 2017-07-18. [Read the original](https://1851franchise.com/venturebeat-mira-unveils-lightweight-augmented-reality-glasses-for-100-2703354).*

## Story

Virtual reality glasses just became more financially accessible. An article in VentureBeat notes that the tech company Mira announced a set of augmented reality glasses retailing for $100. The Prism glasses will be shipped out to consumers in the fall.

The Prism glasses are mostly made out of plastic, which allows for both a lightweight and affordable design. The low cost may help this small company compete with larger corporations offering augmented reality devices with steeper price tags.

“We wanted to experiment, but the only way to do that was with kits that cost thousands of dollars. We couldn’t do that, and so Mira was born out of necessity,” said Ben Taft, CEO of Mira.

According to the article in VentureBeat, Microsoft's HoloLens prototype retails for around $3,000. This financial divide will give Mira the upper hand with consumers looking to pay less for an augmented reality experience.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Microsoft (company)
- market competition (topic)
- augmented reality (topic)
- affordable technology (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/venturebeat-mira-unveils-lightweight-augmented-reality-glasses-for-100-2703354). Summarized by Burnaze (https://burnaze.com/article/488ccc07-8f38-4d27-896f-cd9a82b8b388).