---
title: "Game, Set, Pit! Dickey’s Barbecue Launches Mobile Games To Connect with Next Generation of Fans"
url: https://burnaze.com/article/489bf15a-445c-437f-a94b-6626e71e17cc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260821_game_set_pit_dickeys_barbecue_launches_mobile_games_to_connect_with_next_ge.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2026-08-21T12:00:00.000Z
modified: 2026-10-31T14:43:22.688Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Game, Set, Pit! Dickey’s Barbecue Launches Mobile Games To Connect with Next Generation of Fans

**TL;DR:** Dickey's Barbecue Pit launches mobile games for Big Yellow Cup Rewards members to earn points, accessible through the Dickey's mobile app. The games are part of the company's effort to connect with the next generation of fans, as stated by CEO Laura Rea Dickey.

*originally published in Franchising.com on 2026-08-21. [Read the original](https://www.franchising.com/news/20260821_game_set_pit_dickeys_barbecue_launches_mobile_games_to_connect_with_next_ge.html).*

## Story

Available now, Big Yellow Cup Rewards members can earn points while playing three interactive mini games within the Dickey's mobile app.

- **Big Yellow Cup Flip Challenge**: Flip Dickey's Big Yellow Cup and land it upright before time runs out.

- **Memory**: Match pairs of Dickey's-themed cards before the clock expires.

- **Catcher**: Build a barbecue sandwich by catching falling ingredients within the allotted time.

- Games can be accessed by tapping the Weekly Challenge on the Home or Rewards tab within the Dickey's mobile app.

- Rewards members can play one game per day, with games randomized daily.

- Points are earned regardless of game outcome.

- Members can earn loyalty points weekly by completing all three weekly challenges.

- Join the Big Yellow Cup Rewards program to earn points with every purchase.

- Loyalty members earn points per dollar spent.

- Orders placed through the Dickey's mobile app are automatically converted to loyalty points.

- For in-store purchases, guests can scan their personalized QR code located within the app at checkout or enter receipt information within seven days of purchase to receive reward points.

- Users can also earn points by completing a survey located on their receipt and entering it through the app under the rewards section.

Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, Inc., said, ""At Dickey's, we're always looking for new ways to make every barbecue experience more rewarding. Our Big Yellow Cup Rewards members are some of our most loyal guests, and these new mobile games give them another fun reason to open the app, engage with our brand and earn rewards they can use toward their next barbecue meal."

**FAQ** Q: How do I access the games? A: Tap the Weekly Challenge from either the Home or Rewards tab inside the Dickey's mobile app.

Q: What games are currently available? A: Members may receive one of three randomized games: Memory, Big Yellow Cup Flip Challenge or Catcher.

Q: How many loyalty points can I earn? A: Members can earn loyalty points each week by successfully completing all three weekly challenges. Guests also receive points even if they do not complete a game successfully.

Q: Why should I order through the Dickey's mobile app? A: Ordering directly through Dickey's provides access to Big Yellow Cup Rewards, loyalty points, lower prices than many third-party delivery platforms, reduced fees and the easiest way to earn loyalty points on every purchase.

To learn more, follow Dickey's on Facebook, Instagram. Download the Dickey's Barbecue Pit app from the Apple App Store or Google Play.

## Entities

- Franchising.com (publication)
- QSR (sector)
- loyalty program (topic)
- Dickey's Barbecue Pit (company)
- Laura Rea Dickey (person)
- customer engagement (topic)
- qsr technology (topic)
- Big Yellow Cup Rewards (company)
- mobile games (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260821_game_set_pit_dickeys_barbecue_launches_mobile_games_to_connect_with_next_ge.html). Summarized by Burnaze (https://burnaze.com/article/489bf15a-445c-437f-a94b-6626e71e17cc).