---
title: "A.I. Restaurant Technology May Not Be So Intelligent After All"
url: https://burnaze.com/article/48b0052e-6366-41bd-bdb5-5347e9805baf
source: "1851 Franchise"
original_url: https://1851franchise.com/ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Technology"]
published: 2019-10-09T20:15:30.000Z
modified: 2026-11-01T02:29:24.874Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/31131d58c85703acd88b8ffdefd066731213.jpg
---

# A.I. Restaurant Technology May Not Be So Intelligent After All

**TL;DR:** A.I. restaurant technology may not be as effective as it seems, with some players in the QSR and fast-casual segment struggling to implement solutions. Companies like Sonic, Chick-fil-A, and Chipotle have implemented A.I. technology, but 25% of companies report up to a 50% failure rate for their AI projects.

*originally published in 1851 Franchise on 2019-10-09. [Read the original](https://1851franchise.com/ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249).*

## Story

**Robots and A.I. have been cropping up quite a bit in the restaurant space as of late. Every day the foodservice industry is presented with a new technological trend, whether it be** **self-driving cars****,** **drone delivery****, or, most recently, artificial intelligence.**

**Some of the biggest players in the QSR and fast casual segment, including** **Sonic****,** **Chick-fil-A****,** **Chipotle** **and** **Domino's** **have implemented A.I. technology in some form or fashion, whether to identify food safety issues, streamline operations or** **generate orders via voice assistance****. In January, the restaurant tech company** **Presto** **launched its Presto AI system** **to provide real-time data around restaurant operations, producing actionable recommendations and predictive modeling so operators can make better decisions.**

**In March, McDonald’s spent** **$300 million to acquire Dynamic Yield****, a company focused on personalization and decision logic. Last month, McDonald's agreed to** **acquire 2-year-old Silicon Valley-based Apprente****, an early-stage, a voice-based conversational technology startup that can automate voice-based ordering in multiple languages. The acquisition comes after McDonald's began** **testing voice-activated drive-thrus and deep-frying robots in June****.**

**While the technology appears revolutionary,** **according to a new IDC survey****, 25% of companies report up to a 50% failure rate for their AI projects. This could spell trouble for franchisors, as technology malfunctions can result in** **privacy threats for diners** **and** **reputational risks** **for restaurants.**

**Although A.I. restaurant technology has the potential to streamline operations and speed-up food service, it looks like there may still be a few bugs to work out before robots are the ones taking our meal orders.**

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- McDonald's (company)
- Domino's (company)
- Chick-fil-A (company)
- Chipotle (company)
- restaurant technology (topic)
- ai technology (topic)
- Sonic (company)
- qsr segment (topic)
- fast-casual segment (topic)
- Presto (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/ai-restaurant-technology-may-not-be-so-intelligent-after-all-2711249). Summarized by Burnaze (https://burnaze.com/article/48b0052e-6366-41bd-bdb5-5347e9805baf).