---
title: "Crunch Partners with NBA's James Harden for Texas Expansion"
url: https://burnaze.com/article/48fbcee9-c361-424d-a171-ec62550e199f
source: "Athletech News"
original_url: https://athletechnews.com/crunch-partners-with-nbas-james-harden-for-texas-expansion/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Development & multi-unit"]
published: 2024-10-28T18:04:39.000Z
modified: 2026-10-31T17:38:43.346Z
image: https://athletechnews.com/wp-content/uploads/2024/10/Screenshot-2024-10-28-1.54.57-PM-e1730138638916.webp
---

# Crunch Partners with NBA's James Harden for Texas Expansion

**TL;DR:** Crunch Fitness is opening three new facilities in Texas in partnership with James Harden. The new gyms will feature 'HIIT Like Harden' classes and offer affordable membership options.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-10-28. [Read the original](https://athletechnews.com/crunch-partners-with-nbas-james-harden-for-texas-expansion/).*

## Story

Crunch Fitness is opening three new facilities in Texas next winter under Crunch franchisee Harman Fitness and in partnership with James Harden, shooting guard for the LA Clippers. Harden joins soccer star and Bioniq investor Cristiano Ronaldo and Dallas Cowboys quarterback Dak Prescott, who are also Crunch franchise owners.

The three new Crunch gyms will open in Humble, Copperwood, and Kirkwood and feature “HIIT Like Harden” classes in honor of the NBA star. Beyond the Lone Star State, Harman Fitness owns and operates Crunch locations nationwide, totaling over 40 with the addition of the upcoming Crunch Humble, Crunch Copperwood, and Crunch Kirkwood.

“We are thrilled to work with James Harden to expand the Crunch Fitness brand in the greater Houston area with the opening of three brand new, state-of-the-art gyms,” Harman Fitness CEO Curtis Harman said. “James shares our mission to make fitness accessible to everyone, and these new locations will offer affordable membership options, high-quality equipment, and a welcoming ‘No Judgments’ environment where all members can achieve their fitness goals. Whether you’re a seasoned athlete or just starting your fitness journey, you’ll find something you love at Crunch.”

Crunch is running a special promotion for prospective members of Crunch Humble, Copperwood and Kirkwood, where the first 500 members of each gym can join for $1 and get their first month free.

## Entities

- unit expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- partnership (topic)
- texas (location)
- franchise ownership (topic)
- Courtney Rehfeldt (person)
- Crunch Fitness (company)
- gym opening (topic)
- Dak Prescott (person)
- Cristiano Ronaldo (person)
- Humble (location)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/crunch-partners-with-nbas-james-harden-for-texas-expansion/). Summarized by Burnaze (https://burnaze.com/article/48fbcee9-c361-424d-a171-ec62550e199f).