---
title: "Fast Casual: Smoothie King Makes Its Debut in the Middle East"
url: https://burnaze.com/article/4957822c-91e9-433a-8f73-0c773bebc3e0
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-smoothie-king-makes-its-debut-in-the-middle-east-5900
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2016-09-21T21:16:10.000Z
modified: 2026-11-01T03:09:32.456Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fe8f3bf901dcacd339372cda0a3736b22508160921163810.jpeg
---

# Fast Casual: Smoothie King Makes Its Debut in the Middle East

**TL;DR:** Smoothie King has expanded into the Middle East with its first location in Dubai, partnering with Al Ghurair Retail. The partnership aims to build brand awareness and expand the brand's presence across the Middle East.

*originally published in 1851 Franchise on 2016-09-21. [Read the original](https://1851franchise.com/fast-casual-smoothie-king-makes-its-debut-in-the-middle-east-5900).*

## Story

"We are looking forward to AG Retail building our brand awareness and expanding our presence across the Middle East, while preserving brand integrity and allowing new guests to try our purposeful smoothies," Smoothie King CEO Wan Kim said in a news release.

The brand's partnership with Al Ghurair Retail, a major commercial player in the Gulf Cooperation Council, helps bring the concept to more than 800 total units, the release said.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Smoothie King (company)
- brand awareness (topic)
- Wan Kim (person)
- Dubai (location)
- middle east expansion (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-smoothie-king-makes-its-debut-in-the-middle-east-5900). Summarized by Burnaze (https://burnaze.com/article/4957822c-91e9-433a-8f73-0c773bebc3e0).