--- title: "H&R Block Announces Four Vice Presidents to Leadership Team" url: https://burnaze.com/article/4972da91-8a15-40aa-a038-c1e8f1716c78 source: "Franchising.com" original_url: https://www.franchising.com/news/20210315_hr_block_announces_four_vice_presidents_to_leadership_team.html category: "Business Services" industry: "Business Services" topics: ["Finance & M&A","People"] published: 2021-03-15T12:00:00.000Z modified: 2026-11-01T02:28:20.960Z image: https://images.unsplash.com/photo-1611974789855-9c2a0a7236a3?w=1600&q=80&auto=format&fit=crop --- # H&R Block Announces Four Vice Presidents to Leadership Team **TL;DR:** H&R Block has announced four new vice presidents to its leadership team to drive growth and redefine the marketplace. The new vice presidents are Karisa Booker, Mark Darling, Scott Runkel, and Ryan Weber. *originally published in Franchising.com on 2021-03-15. [Read the original](https://www.franchising.com/news/20210315_hr_block_announces_four_vice_presidents_to_leadership_team.html).* ## Story KANSAS CITY, Mo., March 12, 2021 // GLOBE NEWSWIRE // - H&R Block (NYSE:HRB) today announced four vice presidents in its U.S. retail and product & experience organizations, who will lead teams looking to redefine the marketplace and disrupt business as usual. “As we focus on executing, Block Horizons 2025, our long-term growth plan, we are focused on improving the experience customers and associates have with H&R Block,” said Jeff Jones, H&R Block president and CEO. “These newly hired and newly promoted vice presidents will help continue blending digital capabilities with human expertise and care to ultimately improve Block and drive growth.” **Karisa Booker, vice president, customer knowledge** New to the company, Karisa Booker and her team will help expand H&R Block’s understanding of its customers and focus research and insights, while creating client personalization. With deep understanding and experience with voice of the client, Booker is part of the product and experience team delivering all marketing functions and reimagining client experience. Booker previously served as director, guest analytics, at AMC, where she led a complete consumer data transformation of AMC’s marketing. She holds an MBA from Rockhurst University and a bachelor’s degree from Kansas State University. **Mark Darling, vice president, West market** Previously serving as vice president of workforce planning and tax pro experience, Mark Darling takes over as vice president for the West market as part of H&R Block’s U.S. retail organization. As market vice president for the West, Darling leads a team of more than 2,000 offices and 20,000 associates. He joined the company in 2013 and has served as a district general manager, a regional director, as well as vice president. He holds an MBA from Belhaven University and a bachelor’s degree from Florida Southern College. **Scott Runkel, vice president, customer experience** Scott Runkel joins H&R Block as vice president of customer experience leading customer experience and product design teams. He will be responsible for the end-to-end customer experience, shared enterprise capabilities, retention programs, and initiatives. Runkel previously was head of product at Walmart Central Operations where he led the team responsible for defining quality standards for digital products and delivery of consumer grade experiences to associates. He launched Walmart’s first voice activated experience in-store and led organizational transformation for teams that designed Walmart.com, in-store tools, pharmacy, and supply chain. Runkel holds a bachelor’s degree from Ball State University. **Ryan Weber, vice president, workforce planning and tax pro experience** Ryan Weber was promoted to vice president of workforce planning and tax pro experience. Weber most recently led H&R Block’s New England team as regional director. In his new role, he is responsible for improving tax professionals’ work experience and engagement and optimizing labor efficiencies. Weber joined the company in 2011 serving first as a district general manager in Charlottesville, Va., and later as a regional manager. He holds a bachelor’s degree from St. Bonaventure University. ## Entities - Franchising.com (publication) - Business Services (sector) - growth strategy (topic) - leadership team (topic) - Walmart (company) - H&R Block (company) - marketplace redefinition (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20210315_hr_block_announces_four_vice_presidents_to_leadership_team.html). Summarized by Burnaze (https://burnaze.com/article/4972da91-8a15-40aa-a038-c1e8f1716c78).