---
title: "East Coast Wings + Grill Unveils New Menu With a Fresh Design and New Flavors"
url: https://burnaze.com/article/49a5a095-5801-434c-872b-d338087e2f4d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260825_east_coast_wings__grill_unveils_new_menu_with_a_fresh_design_and_new_flavor.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Marketing"]
published: 2026-08-25T12:00:00.000Z
modified: 2026-10-31T14:43:22.464Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# East Coast Wings + Grill Unveils New Menu With a Fresh Design and New Flavors

**TL;DR:** East Coast Wings + Grill has unveiled a new menu with a fresh design and three new flavors, including Old Bay, Spicy Peach, and Carolina Ranch. The menu introduces several new food dishes and cocktails, including a zero-proof section.

*originally published in Franchising.com on 2026-08-25. [Read the original](https://www.franchising.com/news/20260825_east_coast_wings__grill_unveils_new_menu_with_a_fresh_design_and_new_flavor.html).*

## Story

The complimentary add-on anchors the menu's "Find Your Flavor" theme, an invitation for guests to customize their meal and make it their own. A chosen flavor can go on any entrée and additional flavors are available for 99 cents each. Wings continue to follow their made-to-order process across more than 50 flavors and seven heat levels.

"Flavor is at the heart of everything we do, and this new menu gives guests even more ways to customize their experience," said Ashley Mitchell, VP of Marketing at ECW+G. "Now every entrée comes with the freedom to add one of our flavors at no extra charge, so whether someone sticks with a favorite or tries something new, they can find their flavor."

The new menu introduces several new food dishes:

Three new flavors also join the lineup: Old Bay, Spicy Peach and Carolina Ranch, the guest-created flavor that won the brand's Fan Flavor Showdown earlier this summer.

"When we started East Coast Wings + Grill, the idea was simple: give guests bold flavor and the freedom to order it their way," said Sam Ballas, CEO and founder of ECW+G. "This new menu is the clearest expression of that vision. It stays true to what we have always been about while giving our guests new reasons to come back and discover something new every visit."

Behind the bar, ECW+G is adding new cocktails and its first zero-proof section for guests who want a refreshing beverage without the alcohol:

- **Zero-proof lineup** – Cool As A Cucumber, Starfruit Sunrise and Berry Good

- **Blood Orange Martini** – vodka, pineapple juice, blood orange syrup and grenadine

- **Mai Oh My!** – light rum, dark rum, Grand Marnier, pineapple purée, almond syrup and pineapple juice

The new menu is available at East Coast Wings + Grill locations.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- East Coast Wings + Grill (company)
- Sam Ballas (person)
- Ashley Mitchell (person)
- new menu (topic)
- restaurant update (topic)
- flavor options (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260825_east_coast_wings__grill_unveils_new_menu_with_a_fresh_design_and_new_flavor.html). Summarized by Burnaze (https://burnaze.com/article/49a5a095-5801-434c-872b-d338087e2f4d).