---
title: "Amazon Joins Long List of Tech Companies Laying Off Employees, Opening Up More Opportunities for Franchisors and Franchisees"
url: https://burnaze.com/article/49c50604-3618-4d87-b472-90c83b581cbc
source: "1851 Franchise"
original_url: https://1851franchise.com/amazon-joins-long-list-of-tech-companies-laying-off-employees-opening-up-more-opportunities-for-franchisors-and-franchisees-2720377
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands","Development & multi-unit","Technology"]
published: 2022-11-15T16:11:00.000Z
modified: 2026-11-01T02:09:14.009Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0c7e71c8ed97973333c10fd1cd2307139164.jpg
---

# Amazon Joins Long List of Tech Companies Laying Off Employees, Opening Up More Opportunities for Franchisors and Franchisees

**TL;DR:** Amazon and other tech companies have laid off thousands of employees, creating opportunities for franchisors to appeal to former corporate workers. Franchisors can position their businesses in front of these potential franchisees by highlighting the advantages of franchising.

*originally published in 1851 Franchise on 2022-11-15. [Read the original](https://1851franchise.com/amazon-joins-long-list-of-tech-companies-laying-off-employees-opening-up-more-opportunities-for-franchisors-and-franchisees-2720377).*

## Story

Over the past few weeks, the tech space has seen a massive influx of layoffs, ending its more than two-decade-long reign as one of the most booming industries in the world. More than 24,000 tech workers across 72 companies have been laid off this month, adding to a total of 120,000 tech jobs lost this year. This includes companies like Meta, Zillow, Twitter and, most recently, Amazon, which announced plans to lay off some 10,000 employees in corporate and technology jobs.

Now, franchisors have a unique opportunity to appeal to these former corporate America employees by outlining the advantages of another path: franchising.

“For franchisors out there, this is your opportunity to position your business in front of folks that could align with who you're looking for from a persona standpoint,” said 1851 Franchise Publisher Nick Powills. “You have a giant pool of human beings who are now going to be searching for their next opportunity, and for franchise brands, this is a chance to get in front of those audiences and explain why you, why now? Look at the list of layoffs, target those prospects with digital marketing and give them a reason why now is the time to get into franchising.”

While this may be a difficult time for those who were laid off, it can also be a doorway to the fruitful journey of entrepreneurship. Franchising is a tried-and-true model designed to take some of the risk out of business ownership. And especially with the looming recession, recently laid-off tech workers will likely be looking for ways to take control of their own destiny, build future equity and enjoy more stability.

That is why franchisors within recession-resistant industries, such as home services, early education and senior care, are set for major growth. Now is the time to not only advertise the strength of the franchise business model, but also the support infrastructure that is in place to ensure that these prospects — many of whom may be first-time business owners — have the tools they need to succeed.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Nick Powills (person)
- Twitter (company)
- Amazon (company)
- franchising opportunities (topic)
- Meta (company)
- tech layoffs (topic)
- recession-resistant industries (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/amazon-joins-long-list-of-tech-companies-laying-off-employees-opening-up-more-opportunities-for-franchisors-and-franchisees-2720377). Summarized by Burnaze (https://burnaze.com/article/49c50604-3618-4d87-b472-90c83b581cbc).