---
title: "Enterprise Eyes Vietnam Market"
url: https://burnaze.com/article/49d24878-a528-471c-aec2-a86c5f2f4c7f
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/enterprise-eyes-vietnam-market
author: "Global Franchise Team"
category: "Automotive"
industry: "Automotive"
published: 2017-05-25T10:59:00.000Z
modified: 2026-10-31T16:26:58.061Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Enterprise Eyes Vietnam Market

**TL;DR:** Enterprise Holdings Inc. plans to enter the Vietnam market with its car rental brands, appointing MP Logistics as its first franchisee in Asia. The appointment is subject to Enterprise's registration in Vietnam as a franchisor.

*By Global Franchise Team, originally published in Global Franchise on 2017-05-25. [Read the original](https://www.global-franchise.com/news/enterprise-eyes-vietnam-market).*

## Story

Enterprise Holdings Inc. – the world’s largest car rental company – has announced plans to enter the Vietnam market with its flagship brand, Enterprise Rent-A-Car, as well as its National Car Rental and Alamo Rent A Car brands. Enterprise Holdings appointed an affiliate of MP Logistics as its first franchisee in Asia, subject to Enterprise’s registration in Vietnam as a franchisor.

“We believe this partnership is just the latest example of ensuring that our loyal leisure and corporate customers are able to enjoy the high-quality service they’ve come to expect from our Enterprise, National and Alamo brands, no matter where in the world their travels take them,” said Peter A. Smith, vice president of global franchising. “Enterprise and MP Logistics are both committed to the highest standards of customer service,” said Minh Phuong Dang, Chief Executive Officer and Founder of MP Logistics.

“As family-owned companies, we both share common values that include a strong entrepreneurial spirit, a culture of excellence and a deep commitment to our people.”

## Entities

- Global Franchise (publication)
- franchising (topic)
- Automotive (sector)
- Vietnam (location)
- asia expansion (topic)
- Enterprise Rent-a-Car (company)
- vietnam market (topic)
- car rental market (topic)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/enterprise-eyes-vietnam-market). Summarized by Burnaze (https://burnaze.com/article/49d24878-a528-471c-aec2-a86c5f2f4c7f).