---
title: "McDonald's and WithU Collab Boosted Fitness App Sign-Ups 297%"
url: https://burnaze.com/article/4a05d145-1086-406b-a89c-c5f25f374ce8
source: "Athletech News"
original_url: https://athletechnews.com/mcdonalds-and-withu-collab-boosted-fitness-app-sign-ups-297/
author: "Courtney Rehfeldt"
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Marketing"]
published: 2024-10-19T00:08:37.000Z
modified: 2026-10-31T17:38:43.453Z
image: https://athletechnews.com/wp-content/uploads/2024/10/Iphones-3-e1729296479536.webp
---

# McDonald's and WithU Collab Boosted Fitness App Sign-Ups 297%

**TL;DR:** McDonald's collaboration with WithU, a fitness app, resulted in a 297% increase in new app sign-ups during their Power Peel promotion. The promotion, which offered a three-month trial of the WithU fitness app, also saw 95% of redeemers create an account and resonated with fitness newcomers.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-10-19. [Read the original](https://athletechnews.com/mcdonalds-and-withu-collab-boosted-fitness-app-sign-ups-297/).*

## Story

What happens if a fitness app and fast food giant McDonald’s team up? WithU, an audio-guided fitness app, has the answer—it drove new app sign-ups by 297%.

The audio-guided fitness app collaborated with McDonald’s to become a prize partner in the fast food chain’s Power Peel promotion (which ran from September 4, 2024, to October 15, 2024), where McDonald’s Monopoly players in the U.K. could win a three-month trial of the WithU fitness app.

The unique partnership paid off. In addition to driving sign-ups by nearly 300%, 95% of those who redeemed a WithU code continued to create an account. Most interestingly, the promotion has resonated with fitness newcomers, as WithU says beginner-level workouts accounted for over 83% of the workouts completed by new members who joined via the promotion.

“At WithU, we actively challenge the all-or-nothing approach to fitness often seen in the industry, and we always strive to do things a little differently,” WithU CMO and co-founder Kaleigh Scott said.

While Scott acknowledges that partnering with a fast food brand may seem unlikely for a fitness app, she suggests the results are a key indicator of an untapped market.

“The high conversion rate and surge in WithU sign-ups resulting from this promotion proves that there is a significant target customer segment that seek to prioritize their health and fitness whilst still enjoying life,” she added.

“This partnership with one of the U.K.’s largest and most well-loved consumer loyalty marketing campaigns presented us with a unique opportunity to increase exposure amongst a diverse and large customer base, some of which for the first time. It’s therefore particularly encouraging to see that this promotion has so successfully connected with a large beginner-level cohort of customers as we make positive strides towards our mission to empower the world to choose fitness.”

WithU offers both a free version and paid membership. The app features over 1,500 audio workouts.

## Entities

- QSR (sector)
- Athletech News (publication)
- partnership (topic)
- McDonald's (company)
- Courtney Rehfeldt (person)
- qsr promotion (topic)
- fitness app (topic)
- WithU (company)
- Kaleigh Scott (person)
- user acquisition (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/mcdonalds-and-withu-collab-boosted-fitness-app-sign-ups-297/). Summarized by Burnaze (https://burnaze.com/article/4a05d145-1086-406b-a89c-c5f25f374ce8).