--- title: "Your Favorite Comfort Comedy Just Got Sweeter: Rita's and TBS Launch" url: https://burnaze.com/article/4a1b1343-ef22-49c8-bc16-0ad9ad24ef0e source: "Franchising.com" original_url: https://www.franchising.com/news/20260720_your_favorite_comfort_comedy_just_got_sweeter_ritas_and_tbs_launch.html category: "Snacks & dessert" industry: "Restaurants" segment: "Snacks & dessert" published: 2026-07-20T12:00:00.000Z modified: 2026-10-31T14:43:28.580Z image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop --- # Your Favorite Comfort Comedy Just Got Sweeter: Rita's and TBS Launch **TL;DR:** Rita's Italian Ice partners with TBS to launch a new flavor, Shirley Temple Ice, and a promotional experience called A Shirley Good Time, featuring TV-inspired treats and a giveaway. The partnership includes a Treat Truck Tour and co-branded merchandise at participating Rita's locations. *originally published in Franchising.com on 2026-07-20. [Read the original](https://www.franchising.com/news/20260720_your_favorite_comfort_comedy_just_got_sweeter_ritas_and_tbs_launch.html).* ## Story Beginning today through August 23, fans can enjoy an A Shirley Good Time experience at participating Rita's locations, featuring TV-inspired treats, co-branded merchandise, and a Free Ice for a Year giveaway. Inspired by the sweet cherry and bright citrus flavors of Rita's new Shirley Temple Ice, the A Shirley Good Time menu puts a playful spin on Rita's signature frozen treats with creations inspired by fan-favorite TBS comedies, including: - **Bazinga Blast** (The Big Bang Theory) — Rita's Shirley Temple Italian Ice topped with Shirley Sparkle. - **Office Favorite** (The Office) — Layers of Vanilla Frozen Custard and Shirley Temple Italian Ice, finished with Shirley Sparkle. - **Brain Freeze Misto®** (Impractical Jokers) — Creamy Vanilla Frozen Custard blended with Shirley Temple Italian Ice for the ultimate summer treat. - **Central Chiller Ice Blender** (Friends) — A refreshing frozen beverage blending Shirley Temple Italian Ice into a smooth, icy drink and topped with Shirley Sparkle. The menu items are designed to reflect nostalgic flavors associated with the featured TV programs. The fun doesn't stop at Rita's shops. Rita's and TBS announced a Treat Truck Tour that will present frozen treats, giveaways, interactive experiences and nostalgic surprises. More information on each tour stop, including dates, locations and special activations, will be announced in coming weeks. The giveaway offers entry opportunities related to the partnership. The TBS x Rita's Shirley Temple Giveaway includes a chance to win Rita's Ice for a Year and exclusive merchandise. **Here's how to enter** - Create and publish an original photo or Reel on Instagram, Facebook, or TikTok featuring a Shirley Temple Italian Ice or Shirley Temple treat from Rita's, - Tag @RitasIce in the post, and include both #AShirleyGoodTime and #RitasItalianIce in the caption. Three winners will receive Rita's Ice for a Year and a swag pack. Additional details, including entry dates and official rules, are available on Rita's social channels. Participating Rita's locations will feature co-branded cups, signage and other surprises while supplies last. "Summer has always been about creating memories with family and friends, and that's exactly what this partnership is all about," said Carmela Hughley, SVP of Marketing Insights & Innovation at Rita's Italian Ice & Frozen Custard. "After introducing our new Shirley Temple Ice, we wanted to build an experience that celebrates everything people love about summer – from nostalgic flavors to iconic television moments. Together with TBS, we're inviting fans everywhere to have A Shirley Good Time." "TBS has long been home to the comfort comedies fans turn to again and again, making Rita's the perfect partner for this summer celebration," said Melissa Chambless, EVP of Marketing. "The best partnerships create experiences that extend beyond the screen, and A Shirley Good Time does just that, bringing together iconic comedies, nostalgic flavors, and fan-focused experiences designed to spark connection, laughter, and unforgettable summer memories." Ready to have A Shirley Good Time? The Rita's Ice app provides rewards and offers for members. New members may sign up and receive promotions as part of the app program. Users can download the app from the Apple or Google Play stores, or by visiting ritasice.com/app/. Rita's signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from over 80 flavors. Other menu items include creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita's Blendinis®, Milkshakes and more. ## Entities - Franchising.com (publication) - QSR (sector) - menu pricing (topic) - partnership (topic) - brand promotion (topic) - giveaway (topic) - Rita's (company) - Carmela Hughley (person) - TBS (company) - Melissa Chambless (person) - treat truck tour (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260720_your_favorite_comfort_comedy_just_got_sweeter_ritas_and_tbs_launch.html). Summarized by Burnaze (https://burnaze.com/article/4a1b1343-ef22-49c8-bc16-0ad9ad24ef0e).