---
title: "Restaurant Hospitality: Buffalo Wings & Rings Shares Recipe for Success When Creating Memorable LTOs"
url: https://burnaze.com/article/4a2b77a8-f79b-453c-a7b4-09a8f0ed539f
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/restaurant-hospitality-buffalo-wings-rings-shares-recipe-for-success-when-creating-memorable-ltos-3980
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2016-03-15T22:17:21.000Z
modified: 2026-11-01T12:24:24.478Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1dc1c5fcba9f18b000acd7ac6afa01c78147160315172021.jpeg
---

# Restaurant Hospitality: Buffalo Wings & Rings Shares Recipe for Success When Creating Memorable LTOs

**TL;DR:** Buffalo Wings & Rings shares its approach to creating memorable limited-time offers (LTOs) to test new ideas and increase brand awareness. The company uses LTOs to experiment with new menu items and create buzz, with successful items potentially replacing slower-moving ones on the menu.

*originally published in 1851 Franchise on 2016-03-15. [Read the original](https://1851franchise.com/wingsandrings/restaurant-hospitality-buffalo-wings-rings-shares-recipe-for-success-when-creating-memorable-ltos-3980).*

## Story

We live in a generation that's hungry for all things fresh and new, from their entertainment to their technology, but also literally hungry for a variety of new food choices

The limited time offer has always been a staple of the restaurant scene, but now more than ever it's important to stand out from the pack. As *Restaurant Hospitality* recently reported, these days LTO's can allow brands to test new ideas, increase brand awareness, and build buzz - and many times these LTO's will land as staples of the regular menu.

“We use LTOs as a way to experiment with new menu items without making a full commitment,” Diane Matheson, director of marketing at Buffalo Wings & Rings, told *Restaurant Hospitality*. “If an item is successful, it may replace a slower moving item on the menu. For example, our popular Potato Pile-On replaced the Potato Skins.”

When creating an LTO and taking it to market, Matheson added that creating awareness is important.

“We use a variety of digital tools to spread the word,” Matheson told *Restaurant Hospitality*. “Sharing crave-worthy photography and offers via social to in-store POS to traditional forms of media that reach our consumers when they’re hungry.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu innovation (topic)
- digital marketing (topic)
- brand awareness (topic)
- Wings and Rings (company)
- limited time offers (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/restaurant-hospitality-buffalo-wings-rings-shares-recipe-for-success-when-creating-memorable-ltos-3980). Summarized by Burnaze (https://burnaze.com/article/4a2b77a8-f79b-453c-a7b4-09a8f0ed539f).