---
title: "I Heart Mac & Cheese Taking Fast And Casual To A New Level With Launch Of New Mobile App"
url: https://burnaze.com/article/4a5c9ce3-6edd-4597-84eb-20688f4d002f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200218_i_heart_mac_amp_cheese_taking_fast_and_casual_to_a.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Technology"]
published: 2020-02-18T12:00:00.000Z
modified: 2026-11-01T04:09:17.155Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# I Heart Mac & Cheese Taking Fast And Casual To A New Level With Launch Of New Mobile App

**TL;DR:** I Heart Mac & Cheese has launched a new mobile app for online ordering and rewards, available for iOS and Android platforms. The brand is a fast-casual concept specializing in customizable macaroni and cheese bowls and grilled cheese sandwiches.

*originally published in Franchising.com on 2020-02-18. [Read the original](https://www.franchising.com/news/20200218_i_heart_mac_amp_cheese_taking_fast_and_casual_to_a.html).*

## Story

“As our brand continues to expand, and our guests are progressively on-the-go, we are thrilled to be able to offer our customers more options to improve their experience through innovation and technology,” said Steve Giordanella, CEO and Chairman of I Heart Mac & Cheese. “We are very excited for our guests to experience the additional convenience of online ordering and fantastic rewards this new mobile platform offers.”

Customers who download the app – which is free and compatible with IOS and Android platforms – can simultaneously register for I Heart Mac & Cheese’s new rewards program. Each user will receive 50 rewards points for joining and, in addition, will earn one point for every $1 spent moving forward. One hundred points equate to $10 in “Mac Money,” which can be used at any I Heart Mac & Cheese location nationwide.

App users can also conveniently place and pay for an order online to pick up at their nearest location. Rewards can also be earned by scanning the receipt barcode for orders placed in the restaurant. The same process and points apply to I Heart Mac & Cheese’s online ordering feature which is now available on the website.

I Heart Mac & Cheese is a fast-casual concept specializing in customizable, made-to-order macaroni and cheese bowls and grilled cheese sandwiches. Also, on the menu are lifestyle choices with quinoa, broccoli or cauliflower bowls, as well as gluten-free pasta. In 2019, the brand unveiled a new vegan menu featuring plant-based options through an official partnership that was launched with Beyond Meat®.

The menu combines award-winning recipes resulting in a grown-up approach to this classic childhood dish. Guests in search of an easy-to-eat treat can enjoy the brand’s newest menu item, Mac Bites, that are baked, bite-size portions perfect to eat while you are on the go in flavors like Classic, Pepperoni Pizza, Lobster and Buffalo Chicken. In 2017, the company launched its franchising program nationwide and has franchisee locations open and operating in Florida, New York, Georgia and Texas.

Additional locations are slated to open in Alabama, California, Colorado, Florida, Georgia, Illinois, Indiana, New Jersey, New York and Texas.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- fast casual (topic)
- menu expansion (topic)
- online ordering (topic)
- rewards program (topic)
- mobile app (topic)
- Beyond Meat (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20200218_i_heart_mac_amp_cheese_taking_fast_and_casual_to_a.html). Summarized by Burnaze (https://burnaze.com/article/4a5c9ce3-6edd-4597-84eb-20688f4d002f).