---
title: "Burger King Partners With Mental Health America for ‘Real Meals’ Campaign"
url: https://burnaze.com/article/4a61c1f4-72db-4568-a42a-05349881d96a
source: "1851 Franchise"
original_url: https://1851franchise.com/burger-king-partners-with-mental-health-america-for-real-meals-campaign-2709837
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2019-05-02T18:13:36.000Z
modified: 2026-11-01T02:30:32.393Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/77b03e434ccec5047a3a237d4cb255788603.jpg
---

# Burger King Partners With Mental Health America for ‘Real Meals’ Campaign

**TL;DR:** Burger King debuted a series of 'Real Meals' in a counter to McDonald's Happy Meals, partnering with Mental Health America. The Real Meals boxes will be available in several cities, including Austin, Seattle, Miami, Los Angeles, and New York City.

*originally published in 1851 Franchise on 2019-05-02. [Read the original](https://1851franchise.com/burger-king-partners-with-mental-health-america-for-real-meals-campaign-2709837).*

## Story

“On Wednesday, the fast-food chain debuted a series of ‘Real Meals,’ a clear counter to McDonald's iconic Happy Meals. The moods of these boxed meals include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal,” according to an article on Business Insider.

The Real Meals boxes will be available in “Austin, Seattle, Miami, Los Angeles, and New York City starting Wednesday,” according to the article, and will include the Whopper meal. Burger King partnered with the nonprofit Mental Health America for the commercial, the article said.

The ad serves as yet another quirky campaign by Burger King following years of off-color TV spots featuring The Burger King, a masked-and-shellacked mascot, as well as this year’s Super Bowl commercial featuring a silent Andy Warhold eating a Whopper and more recently, the brand's x-ray ads.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- new york (location)
- Burger King (company)
- austin (location)
- menu items (topic)
- Los Angeles (location)
- marketing campaign (topic)
- Miami (location)
- Seattle (location)
- fast food (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/burger-king-partners-with-mental-health-america-for-real-meals-campaign-2709837). Summarized by Burnaze (https://burnaze.com/article/4a61c1f4-72db-4568-a42a-05349881d96a).