---
title: "The Dunkin' Recast into Beverage Business Pays Off; Brand Banks Highest Sales in Four Years"
url: https://burnaze.com/article/4a8fc7a3-1729-422e-b19d-b58f74db05be
source: "1851 Franchise"
original_url: https://1851franchise.com/the-dunkin-recast-into-beverage-business-pays-off-brand-banks-highest-sales-in-four-years-2709865
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2019-05-04T14:09:02.000Z
modified: 2026-11-01T02:30:31.266Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/438137251a94768983bf0d6f9ca59a2f913.jpg
---

# The Dunkin' Recast into Beverage Business Pays Off; Brand Banks Highest Sales in Four Years

**TL;DR:** Dunkin' Donuts saw its highest sales gains in four years after rebranding as a beverage company, with a 2.4% rise in same-store sales and a 5.5% increase in system-wide sales. The brand's espresso-based drinks sales jumped 30% in Q1.

*originally published in 1851 Franchise on 2019-05-04. [Read the original](https://1851franchise.com/the-dunkin-recast-into-beverage-business-pays-off-brand-banks-highest-sales-in-four-years-2709865).*

## Story

At the start of 2019, Dunkin’ Donuts dropped the sweet-treat second-half of its name as part of a $100 million recast into a beverage brand. Dunkin’ kept donuts on as a promotional item, but pivoted to showcase its espresso-based offerings. According to an article in Restaurant Business, that move paid off, as Q1 “yielded the brand’s highest sales gains in four years, according to Dunkin’ Brands CEO Dave Hoffmann.”

“On the strength of a 30% jump in sales of espresso-based drinks, same-store sales for the all-franchised Dunkin’ chain rose 2.4%, buoying system-wide sales by 5.5%, the franchisor announced,” the article said.

According to the article, Dunkin’ still offers consumers chewable options like sandwiches, donuts—and, most recently, a foray into the world of breakfast bowls—but officials for the brand stress that “beverages are the key business drivers.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Dunkin' Brands (company)
- Restaurant Business (publication)
- sales growth (topic)
- Dunkin' Donuts (company)
- rebranding (topic)
- beverage business (topic)
- espresso-based drinks (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/the-dunkin-recast-into-beverage-business-pays-off-brand-banks-highest-sales-in-four-years-2709865). Summarized by Burnaze (https://burnaze.com/article/4a8fc7a3-1729-422e-b19d-b58f74db05be).