---
title: "My Eyelab and Stanton Optical to Offer OTC Hearing Aids and Services"
url: https://burnaze.com/article/4af148c9-aa6c-461b-9d0b-d902f1778e43
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221222_my_eyelab_and_stanton_optical_to_offer_otc_hearing_aids_and_services.html
category: "Beauty & Wellness"
industry: "Beauty & Wellness"
published: 2022-12-22T12:00:00.000Z
modified: 2026-10-31T20:34:54.780Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# My Eyelab and Stanton Optical to Offer OTC Hearing Aids and Services

**TL;DR:** My Eyelab and Stanton Optical partner with hearX Group to offer OTC hearing aids and services in California, Texas, and South Carolina. The new OTC hearing aid products are offered at affordable prices with a 45-day risk-free trial and extensive product support.

*originally published in Franchising.com on 2022-12-22. [Read the original](https://www.franchising.com/news/20221222_my_eyelab_and_stanton_optical_to_offer_otc_hearing_aids_and_services.html).*

## Story

My Eyelab and Stanton Optical’s new OTC hearing aid products will help Americans affected by hearing loss find hearing aids suited to their lifestyle. Both brands’ new OTC hearing aid products are offered at affordable prices; along with a 45-day risk-free trial; free shipping; as well as extensive product support. The new OTC hearing aid products offered are:

- Lexie B1 self-fitting OTC hearing aids Powered by Bose, $849 or $47 for 24 months

- Lexie B2 self-fitting OTC hearing aids Powered by Bose, $999 or $49 for 24 months

- Go Prime OTC hearing aids, $299

- Go Lite OTC hearing aids, $199

Designed to change the way people with mild-to-moderate hearing loss interact with the world, these high-quality hearing aids are FDA regulated and include a number of cutting-edge technology features. The models offer customers different environment settings to choose from, they’re rechargeable, and the Lexie B1 and B2 self-fitting hearing aids Powered by Bose are Bluetooth-enabled and pair with the Lexie app. Customers wearing these hearing aids can control them directly from their phone.

To help customers assess their hearing loss, both retail brands will also offer a Free Hearing Test available to everyone online and in-store that provides instant results and lets you know if you’re a good candidate. Customers will also be able to place an order immediately and book a consultation with product experts.

“With one in five Americans impacted by hearing loss, My Eyelab and Stanton Optical’s new OTC hearing aid products and services will help people from all walks of life gain access to reliable and affordable hearing solutions through our stores,” said Daniel Stanton, CEO of Now Optics, parent company of Stanton Optical and My Eyelab. “Our team is excited to be the first optical retailers to expand their health services to include hearing health care, and provide the communities we serve a supportive, customer-centric experience.”

OTC hearing aids are an affordable and accessible alternative to purchasing hearing aids the traditional ways. OTC hearing aids are regulated by the FDA and are designed to help adults with mild-to-moderate hearing loss.

For convenience, My Eyelab and Stanton Optical offer same day eye exams and walk-ins. They accept most insurance and offer Buy now pay later options, and even without insurance eye exams are free with the purchase of eyeglasses. On top of that, an assortment of over 1,000 eyeglass frames and top contact lens brands to fit both style and budgets allows consumers the ultimate freedom to experiment with unique, stylish designs that fit their personal style.

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- FDA (regulator)
- otc hearing aids (topic)
- hearing health services (topic)
- optical retail expansion (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221222_my_eyelab_and_stanton_optical_to_offer_otc_hearing_aids_and_services.html). Summarized by Burnaze (https://burnaze.com/article/4af148c9-aa6c-461b-9d0b-d902f1778e43).