---
title: "Beans & Brews Coffeehouse Debuts Fan-Favorite Cold Brew Flavors After Test Market Success"
url: https://burnaze.com/article/4b19f2ff-72a7-4fab-8ea0-2693e45099c2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250507_beans__brews_coffeehouse_debuts_fanfavorite_cold_brew_flavors_after_test_ma.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2025-05-07T12:00:00.000Z
modified: 2026-10-31T17:56:08.453Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Beans & Brews Coffeehouse Debuts Fan-Favorite Cold Brew Flavors After Test Market Success

**TL;DR:** Beans & Brews Coffeehouse is launching a new cold brew lineup with four flavors on May 8, 2025, after successful test markets in Las Vegas and Texas. The new flavors include Hazelnut Mocha Cold Brew, Salted Caramel Cold Brew, Crème Brûlée Cold Brew, and Cocoa Haze.

*originally published in Franchising.com on 2025-05-07. [Read the original](https://www.franchising.com/news/20250507_beans__brews_coffeehouse_debuts_fanfavorite_cold_brew_flavors_after_test_ma.html).*

## Story

Beans & Brews Coffeehouse is excited to announce the debut of its NEW COLD BREW lineup launching May 8, 2025—just in time for Mother’s Day.

After driving a lift in cold brew sales in Las Vegas and receiving strong early test market feedback in Texas, four new cold brew beverages will roll out systemwide:

- Hazelnut Mocha Cold Brew

- Salted Caramel Cold Brew

- Crème Brûlée Cold Brew

- Cocoa Haze

“Our fans know we have the best-tasting Cold Brew, and they’ve been asking for more flavors,” said Sarah Anderson, Senior Vice President of Operations at Beans & Brews. “We’re always looking for exciting new drinks to add to our menu, and the timing is perfect to add some refreshing new Cold Brews just as the weather heats up.”

Beans & Brews Coffeehouse’s special cold-brew roast is made with only premium Guatemalan arabica beans selected for complex flavor with hints of chocolate, hazelnut and fruit then small-batch roasted with the brand’s patented High-Altitude Roasting™ process. The new cold-brews are made fresh in-house with a special 12-hour cold water filter process that brings out all the flavor without any bitterness.

To complement these refreshing beverages, Beans & Brews has also recently expanded its bakery lineup, offering new treats that pair perfectly with its coffee drinks. Guests can now enjoy:

- Double Chocolate Chip Muffin

- Blueberry Crumb Muffin

- Iced Lemon Loaf

The new cold brew will be available at all Beans & Brews locations beginning May 8.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu expansion (topic)
- new flavors (topic)
- Beans & Brews (company)
- Sarah Anderson (person)
- cold brew (topic)
- test market (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250507_beans__brews_coffeehouse_debuts_fanfavorite_cold_brew_flavors_after_test_ma.html). Summarized by Burnaze (https://burnaze.com/article/4b19f2ff-72a7-4fab-8ea0-2693e45099c2).